{"id":7879,"date":"2021-11-25T17:38:22","date_gmt":"2021-11-25T20:38:22","guid":{"rendered":"https:\/\/blogfca.pucminas.br\/colab\/?p=7879"},"modified":"2021-11-29T08:58:23","modified_gmt":"2021-11-29T11:58:23","slug":"midias-sociais-e-arte","status":"publish","type":"post","link":"https:\/\/blogfca.pucminas.br\/colab\/midias-sociais-e-arte\/","title":{"rendered":"Arte mediada por telas: m\u00eddias sociais impactam a experi\u00eancia em museus?"},"content":{"rendered":"\n<p>As m\u00eddias sociais est\u00e3o cada vez mais presentes na vida das pessoas e diversos produtos e espa\u00e7os t\u00eam sido retratados e enxergados mediados por telas de celulares e smartphones. A arte n\u00e3o ficou para tr\u00e1s nesse processo de adapta\u00e7\u00e3o e recria\u00e7\u00e3o da experi\u00eancia. A midiatiza\u00e7\u00e3o do universo art\u00edstico pode ser notada, por exemplo, na repercuss\u00e3o da exposi\u00e7\u00e3o <a href=\"https:\/\/ccbb.com.br\/belo-horizonte\/programacao\/leandro-erlich-a-tensao\/\"><em>A Tens\u00e3o<\/em>, do artista argentino Leandro \u00c9rlich,<\/a> no <em>Instagram<\/em>.<\/p>\n\n\n\n<p>A exposi\u00e7\u00e3o esteve em cartaz no <a href=\"https:\/\/ccbb.com.br\/belo-horizonte\/\" target=\"_blank\" rel=\"noreferrer noopener\">Centro Cultural Banco do Brasil (CCBB)<\/a>, em Belo Horizonte, at\u00e9 22 de novembro mas, mesmo que voc\u00ea n\u00e3o more na capital mineira, pode ter esbarrado com imagens das salas e cenas por meio de <a href=\"https:\/\/www.instagram.com\/explore\/tags\/ccbbbh\/\" target=\"_blank\" rel=\"noreferrer noopener\">hashtags em m\u00eddias sociais<\/a>. Embora, segundo o curador da mostra, Marcello Dantas, as fotos e v\u00eddeos das obras compartilhados n\u00e3o entreguem a mesma experi\u00eancia de quem presencia as instala\u00e7\u00f5es, a midiatiza\u00e7\u00e3o da mostra interativa s\u00f3 teve pontos positivos e foi muito forte ao longo do per\u00edodo de exibi\u00e7\u00e3o.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CUqJKySre9M\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CUqJKySre9M\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver essa foto no Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CUqJKySre9M\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por S o f i a G o n z a l e z (@sofiargonzalez)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\">Arte, museus e m\u00eddias sociais<\/h2>\n\n\n\n<p>Abordar a midiatiza\u00e7\u00e3o da arte \u00e9 tamb\u00e9m pensar nas evolu\u00e7\u00f5es humanas, as muitas mudan\u00e7as de vis\u00e3o de mundo e prioridades que as sociedades enfrentam ao longo das gera\u00e7\u00f5es. Como esses avan\u00e7os se relacionam com o processo de experi\u00eancia da arte? De acordo com a muse\u00f3loga e criadora do perfil no <em>Instagram <\/em><a href=\"https:\/\/www.instagram.com\/quantosmuseus\/\">\u201cQuantos museus existem na sua cidade?\u201d<\/a>, Tatiana Coelho da Paz, a arte \u00e9 influenciada pelos mesmos processos de trocas de perspectivas, modifica\u00e7\u00f5es e avan\u00e7os que acontecem no corpo social.<\/p>\n\n\n\n<p>Conforme dados das organiza\u00e7\u00f5es<a href=\"https:\/\/www.hootsuite.com\/\"> <em>HootSuite<\/em> <\/a>e <em><a href=\"https:\/\/wearesocial.com\/us\/\">WeAreSocial<\/a><\/em>, o Brasil \u00e9 o terceiro pa\u00eds no mundo que mais utiliza redes sociais, com um n\u00famero total de usu\u00e1rios que ultrapassa 150 milh\u00f5es. Diante desses n\u00fameros, Tatiana Paz acredita que o uso excessivo das m\u00eddias sociais na rotina das pessoas tamb\u00e9m contribui com a normaliza\u00e7\u00e3o o consumo da arte mediada por telas: \u201cA arte tamb\u00e9m pode se colocar nesse lugar de criar uma outra forma de comunica\u00e7\u00e3o atrav\u00e9s da linguagem da internet\u201d.<\/p>\n\n\n\n<p>J\u00e1 para a mestranda em Comunica\u00e7\u00e3o com foco em imagem, est\u00e9tica e cultura contempor\u00e2nea, Luanda Campelo, a adapta\u00e7\u00e3o da arte para as m\u00eddias sociais n\u00e3o torna pior ou melhor a experi\u00eancia. Na verdade, a pesquisadora acredita que se tratam de leituras diferentes, que oxigenam: \u201cNo caso, na \u00e1rea cultural, fomentam mais discuss\u00f5es sobre o p\u00fablico, museus e exposi\u00e7\u00f5es\u201d, ressaltou ela.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O \u2018instagram\u00e1vel\u2019 e o dom\u00ednio do Instagram no universo art\u00edstico&nbsp;<\/strong><\/h2>\n\n\n\n<p>Os brasileiros tamb\u00e9m formam a terceira na\u00e7\u00e3o que mais utiliza o <em>Instagram<\/em>, m\u00eddia social que faz parte do grupo <em>Meta<\/em>, assim como o <em>Facebook <\/em>e o <em>WhatsApp<\/em>. Gastamos, em m\u00e9dia 14h por m\u00eas na plataforma, ficando atr\u00e1s apenas dos Estados Unidos e da \u00cdndia. S\u00e3o cerca de 72 milh\u00f5es de usu\u00e1rios da m\u00eddia social, n\u00fameros que, segundo Tatiana Paz, ajudam a entender como o <em>Instagram<\/em> mudou a paisagem cultural de museus e exposi\u00e7\u00f5es de arte, fazendo com que entidades abra\u00e7assem esse processo de intensa midiatiza\u00e7\u00e3o como parte das experi\u00eancias. Mas, para ela, esta \u00e9 apenas uma nova forma de capturar visitantes, n\u00e3o o fim de abordagens mais tradicionais.<\/p>\n\n\n\n<p>Nesse contexto, surge tamb\u00e9m o conceito de espa\u00e7os e exibi\u00e7\u00f5es <em>instagram\u00e1veis<\/em>, que, segundo Luanda Campelo, s\u00e3o aqueles espa\u00e7os que t\u00eam potencial de &#8220;performar bem&#8221; ao serem publicados no <em>Instagram<\/em>. Ela explica que uma boa performance implica em muitas curtidas, compartilhamentos, e, principalmente, visibilidade no espa\u00e7o digital.<\/p>\n\n\n\n<p>Marcello Dantas, curador da mostra do CCBB, ressalta que existe, sim, uma audi\u00eancia no mundo das artes que passou a se fidelizar atrav\u00e9s das m\u00eddias sociais. Ele destaca que isso n\u00e3o \u00e9 algo desprez\u00edvel, mas de grande valor, e essa \u00e9 uma mudan\u00e7a em toda a sociedade, n\u00e3o sendo poss\u00edvel se prender ao que n\u00e3o \u00e9 mais habitual:<\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2021\/11\/Marcelo-Dantas.mp3\"><\/audio><figcaption><em>Nascido no Rio de Janeiro em 1968, Marcello Dantas \u00e9 diretor, produtor e curador art\u00edstico. O profissional foi respons\u00e1vel pela organiza\u00e7\u00e3o e manuten\u00e7\u00e3o da exposi\u00e7\u00e3o &#8220;A Tens\u00e3o&#8221; de Leandro \u00c9rlich, exibida no CCBB-BH at\u00e9 22 de novembro.<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A exposi\u00e7\u00e3o <em>A Tens\u00e3o<\/em>, de Leandro \u00c9rlich<\/strong><\/h2>\n\n\n\n<p>A exposi\u00e7\u00e3o <em>A Tens\u00e3o<\/em> chamou aten\u00e7\u00e3o do p\u00fablico pelo dinamismo de suas instala\u00e7\u00f5es e pelo convite \u00e0 intera\u00e7\u00e3o. A mostra recebeu, em m\u00e9dia, 700 visitantes por dia, segundo a gerente do CCBB, Gislane Tanaka, e o sucesso do acervo se expandiu para as m\u00eddias sociais desde os primeiros dias.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2021\/11\/VIDEO-3.mp4\"><\/video><figcaption><em>Visitantes na exposi\u00e7\u00e3o &#8216;A Tens\u00e3o&#8217;, de Leandro \u00c9rlich, no CCBB, em Belo Horizonte. V\u00eddeo: Naiara Alves<\/em><\/figcaption><\/figure>\n\n\n\n<p>Desde a primeira instala\u00e7\u00e3o da mostra, o <em>Sal\u00e3o de Cabeleireiro<\/em>, de 2008, at\u00e9 a \u00faltima &#8211; e mais comentada &#8211; a <em>Piscina<\/em>, de 1999, o p\u00fablico \u00e9 inserido em uma experi\u00eancia que consiste em interagir com a obra ou refletir sobre a realidade que ela representa. Em rela\u00e7\u00e3o a isso, Marcello Dantas afirmou que a arte sempre vai digerir aquilo que o mundo produz.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>A arte, quando v\u00ea uma mudan\u00e7a no comportamento das pessoas, ela com certeza interpreta isso &#8211; a fotogenia &#8211;&nbsp; e as obras contempor\u00e2neas est\u00e3o levando isso em conta.<\/p><cite>Marcello Dantas<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2021\/11\/VIDEO-5.mp4\"><\/video><figcaption><em>Mostra, o &#8216;Sal\u00e3o de Cabeleireiro&#8217; de Leandro \u00c9rlich, em exposi\u00e7\u00e3o no CCBB, em Belo Horizonte<\/em>. V\u00eddeo: Naiara Alves<\/figcaption><\/figure>\n\n\n\n<p>A apresentadora Aline Aguiar, do telejornal MG1 da Rede Globo (foto), foi uma das diversas pessoas que publicou fotos interagindo com a obra <em>Piscina<\/em> e, devido \u00e0 sua influ\u00eancia, despertou interesse dos seus seguidores na exposi\u00e7\u00e3o. Segundo Dantas, s\u00f3 h\u00e1 pontos positivos para esse compartilhamento: \u201cPor ter um protagonismo das pessoas na exposi\u00e7\u00e3o, elas se apropriam do conte\u00fado e isso \u00e9 muito legal mas, no fundo, o que estamos discutindo \u00e9 a capacidade de ter aten\u00e7\u00e3o e de se conectar\u201d.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CT4USwJrmxl\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CT4USwJrmxl\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver essa foto no Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CT4USwJrmxl\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por Aline Aguiar (@alinecaaguiar)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Vale lembrar que, devido \u00e0 pandemia, diversos estabelecimentos e institui\u00e7\u00f5es tiveram de fechar as portas para o p\u00fablico. Dessa forma, quando o retorno gradual aos espa\u00e7os foi liberado pelos munic\u00edpios, o curador acredita que a \u201cfome ou sede\u201d por arte foi visivelmente percebida.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Impactos da midiatiza\u00e7\u00e3o da arte<\/strong><\/h2>\n\n\n\n<p>Um dos principais questionamentos acerca da midiatiza\u00e7\u00e3o da arte \u00e9 referente ao envolvimento e percep\u00e7\u00e3o das pessoas quanto ao tema. A pesquisadora Luanda Campelo explica que na era de <em>Instagram<\/em> e <em><a href=\"https:\/\/blogfca.pucminas.br\/colab\/o-efeito-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tiktok<\/a><\/em>, <strong>muitas pessoas v\u00e3o a museus para fazer fotos e v\u00eddeos de si mesmo naquele espa\u00e7o<\/strong>. Isso leva a questionamentos sobre esvaziamento do valor art\u00edstico das obras mas, para Luanda, essa \u00e9 uma quest\u00e3o que depende do que cada um considera como cultura.<\/p>\n\n\n\n<p>A pesquisadora destaca duas perspectivas principais: a moderna, na qual a arte era qualificada pelo quanto o espectador conseguia absorver da hist\u00f3ria; e a contempor\u00e2nea que hipervaloriza o compartilhamento de imagens de si mesmo. \u201cSe estivermos falando da cultura que preza o cultivo de si em moldes modernos, com certeza ir ao museu com intuito de fazer selfies seria um esvaziamento. Mas, se estivermos falando de uma cultura contempor\u00e2nea, n\u00e3o necessariamente estar\u00edamos falando de um esvaziamento\u201d, afirma.<\/p>\n\n\n\n<p>Outro ponto debatido \u00e9 em rela\u00e7\u00e3o ao consumo indireto da arte pelas fotos, que s\u00e3o publicadas nas m\u00eddias sociais. A muse\u00f3loga Tatiana Paz explica que esse debate perpassa a ideia de que a arte est\u00e1 em um lugar inalcan\u00e7\u00e1vel de purismo, n\u00e3o question\u00e1vel. Para ela, o consumo direto n\u00e3o significa, necessariamente, maior envolvimento com a pe\u00e7a, pois essa conex\u00e3o est\u00e1 ligada a como a obra te toca e independe do suporte pela qual \u00e9 consumida.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Entendo que essa rela\u00e7\u00e3o se constr\u00f3i nas entrelinhas do processo da intera\u00e7\u00e3o com a obra e n\u00e3o apenas com o fato de v\u00ea-la. A sensibilidade, o ser tocado, \u00e9 subjetivo. \u00c9 muito relativo presumir que uma imagem, que \u00e9 reproduzida na internet, pode n\u00e3o causar um impacto no espectador t\u00e3o potente quanto ver uma obra de perto.<\/p><cite>Tatiana Paz<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2021\/11\/VIDEO-6.mp4\"><\/video><figcaption><em>Mesmo durante a pandemia, a exposi\u00e7\u00e3o &#8216;A tens\u00e3o&#8217;, de Leandro Erlich, recebeu, em m\u00e9dia, 700 visitantes por dia. V\u00eddeo: Naiara Alves<\/em><\/figcaption><\/figure>\n\n\n\n<p>Por\u00e9m, Luanda destaca que espa\u00e7os culturais est\u00e3o mais preocupados em aumentar sua visibilidade do que com demais quest\u00f5es. \u201cSer vis\u00edvel \u00e9 a nova moeda do s\u00e9culo XXI e os pr\u00f3prios curadores de museus t\u00eam percebido isso com muita clareza\u201d, afirma. Professora de m\u00eddia sociais da PUC Minas, L\u00edvia Borges de P\u00e1dua explica que, para gerar mais <em>buzz<\/em>, muitos lugares oferecem dicas de <em>hashtags<\/em> para incentivar o compartilhamento de imagens, estimulando mais pessoas a irem conhecer os museus.<\/p>\n\n\n\n<p>Apesar disso, tanto Luanda, quanto L\u00edvia e Tatiana n\u00e3o veem o processo de midiatiza\u00e7\u00e3o da arte como algo negativo. Luanda destaca que pode soar como nostalgia ficar apegado ao cl\u00e1ssico e tradicional. Para ela o principal ponto da quest\u00e3o \u00e9 as pessoas se atentarem ao quanto as m\u00eddias sociais ditam a vida atualmente. \u201cA vida na tela, o ranking algor\u00edtmico, modificam profundamente nossa percep\u00e7\u00e3o de tempo-espa\u00e7o, de passado, presente e futuro, como se a participa\u00e7\u00e3o na vida fosse efetivada pela tela. N\u00e3o vou entrar no m\u00e9rito se isso \u00e9 bom ou ruim, mas com certeza \u00e9, no m\u00ednimo, perigoso\u201d.<\/p>\n\n\n\n<p>J\u00e1 Livia pontua como as redes sociais digitais podem promover a democratiza\u00e7\u00e3o da arte e dar visibilidade a culturas marginalizadas, enquanto Tatiana acrescenta que arte deve buscar formas de ser consumida e entendida pelas pessoas &#8211; e se as redes sociais digitais s\u00e3o uma forma para isso, ent\u00e3o, elas devem ser abra\u00e7adas: \u201cO importante nessa discuss\u00e3o \u00e9 entender que deve existir uma comunica\u00e7\u00e3o de duas vias com o visitante, tem que se fazer entender e provocar, tem que dialogar para construir conhecimento e n\u00e3o ser unilateral. Tem que criar rupturas e provocar o p\u00fablico. A m\u00eddia tem um impacto nas rela\u00e7\u00f5es sociais e nos relacionamentos e \u00e9 uma parte importante do processo comunicacional\u201d, enfatiza Tatiana.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2021\/11\/VIDEO-1.mp4\"><\/video><figcaption><em>&#8220;Os museus s\u00e3o feitos para pessoas, assim como a arte&#8221;, afirma Tatiana Paz, muse\u00f3loga. V\u00eddeo: Naiara Alves <\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A populariza\u00e7\u00e3o de espa\u00e7os especificamente instagram\u00e1veis&nbsp;<\/strong><\/h2>\n\n\n\n<p>Em meio \u00e0 populariza\u00e7\u00e3o de exposi\u00e7\u00f5es instagram\u00e1veis, muitos espa\u00e7os culturais resolveram apostar exclusivamente nisso. Essa tend\u00eancia se ampliou com a cria\u00e7\u00e3o do conceito <em>museu de selfies<\/em>, que proporciona cen\u00e1rios coloridos e criativos para que as pessoas possam interagir tirando fotos para o <em>Instagram<\/em>.<\/p>\n\n\n\n<p>A moda come\u00e7ou nos Estados Unidos e chegou ao Brasil em 2021 com o primeiro <a href=\"https:\/\/www.eventim.com.br\/artist\/museu-da-selfie\/\">Museu da Selfie<\/a>, em S\u00e3o Paulo. De acordo com a pesquisadora Luanda Campelo, a difus\u00e3o desse conceito est\u00e1 ligada ao fato de que esses espa\u00e7os satisfazem o desejo contempor\u00e2neo de certificar de certificar a presen\u00e7a em determinado lugar e figurar bem nas m\u00eddias sociais com aquela imagem.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B48RGRwBlub\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/B48RGRwBlub\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver essa foto no Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/B48RGRwBlub\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por O Museu Mais Doce do Mundo (@omuseumaisdocedomundo)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Outro exemplo \u00e9 <a href=\"http:\/\/omuseumaisdocedomundo.com.br\/\">O museu mais doce do mundo<\/a>, que fez sucesso em Lisboa e desembarcou em S\u00e3o Paulo e no Rio de Janeiro, onde mais de 80 mil pessoas visitaram. Para Luanda, o maior desafio para esse modelo de neg\u00f3cio \u00e9 se manter interessante para o p\u00fablico, j\u00e1 que n\u00e3o h\u00e1 uma rotatividade de exposi\u00e7\u00f5es, como acontece geralmente em demais museus. Ela explica que a sa\u00edda \u00e9 justamente ser um espa\u00e7o itinerante como \u00e9 o caso d&#8217;<em>O museu mais doce do mundo<\/em>. \u201cAssim, eles conseguem sempre ser uma &#8216;novidade&#8217; para&nbsp;o p\u00fablico daquele local, proferindo um gatilho de escassez nos espectadores\u201d, afirma.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u201cQuantos museus existem na sua cidade?\u201d <\/strong><\/h2>\n\n\n\n<p>A muse\u00f3loga e pernambucana Tatiana Coelho da Paz mudou-se para o Rio de Janeiro em 2018, com o objetivo de fazer mestrado em museologia e patrim\u00f4nio. Na cidade maravilhosa, ela criou o projeto <em>Quantos museus existem na sua cidade<\/em>, por meio de um perfil no <em>Instagram<\/em>.<\/p>\n\n\n\n<p>Ela, que sempre gostou de museus, n\u00e3o era uma visitante ass\u00eddua. J\u00e1 morando no Rio, passou a conhecer melhor as institui\u00e7\u00f5es da cidade e as pessoas que se interessavam por esses espa\u00e7os. O seu acompanhante nas visitas culturais e amigo, R\u00f4mulo, que se tornaria co-criador do projeto, foi quem apresentou a ela o instituto Pretos Novos, museu cuja hist\u00f3ria de cria\u00e7\u00e3o e resist\u00eancia chamou a sua aten\u00e7\u00e3o. Logo ap\u00f3s essa visita, Tatiana criou o perfil para publicar os museus que conhecia com seu colega.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CCUNdhBpLmu\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CCUNdhBpLmu\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver essa foto no Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CCUNdhBpLmu\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por existem na sua cidade? (@quantosmuseus)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Para Tatiana Paz, a inten\u00e7\u00e3o do projeto sempre foi impulsionar essas institui\u00e7\u00f5es e gerar na sociedade um olhar cr\u00edtico em rela\u00e7\u00e3o a elas. Desde o in\u00edcio das publica\u00e7\u00f5es no perfil, a muse\u00f3loga j\u00e1 visitou 97 institui\u00e7\u00f5es em cinco estados brasileiros e no Distrito Federal. Al\u00e9m disso, a p\u00e1gina acabou por promover uma rede cultural diversa, influenciando muitos produtores de conte\u00fado a criarem seus pr\u00f3prios espa\u00e7os para divulgar a cultura local.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2021\/11\/Quantos-museus-tem-na-sua-cidade.mp3\"><\/audio><figcaption><em>Tatiana Paz,  muse\u00f3loga e criadora do perfil no Instagram \u201cQuantos museus existem na sua cidade?\u201d fala sobre a cria\u00e7\u00e3o do projeto e desafios da experi\u00eancia <\/em><\/figcaption><\/figure>\n\n\n\n<pre class=\"wp-block-verse\">Mat\u00e9ria produzida por Anna Bracarance, Ra\u00edssa Braz, Tainara Diulle e Victoria Carvalho para a disciplina Laborat\u00f3rio de Narrativas Digitais do curso de Jornalismo na unidade S\u00e3o Gabriel da PUC Minas.<\/pre>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Exposi\u00e7\u00f5es museol\u00f3gicas e de arte s\u00e3o cada vez mais atravessadas por experi\u00eancias intagram\u00e1veis<\/p>\n","protected":false},"author":7,"featured_media":7908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[22],"tags":[428,887,174,888,886],"class_list":["post-7879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultura","tag-arte","tag-ccbb","tag-cultura","tag-midiatizacao","tag-museu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Arte mediada por telas: m\u00eddias sociais impactam a experi\u00eancia em museus?<\/title>\n<meta name=\"description\" content=\"O que \u00e9 a midiatiza\u00e7\u00e3o da arte e como as m\u00eddias sociais afetam as exposi\u00e7\u00f5es e as experi\u00eancias museol\u00f3gicas?\" \/>\n<meta name=\"robots\" content=\"index, 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