{"id":6797,"date":"2021-06-10T21:38:39","date_gmt":"2021-06-11T00:38:39","guid":{"rendered":"https:\/\/blogfca.pucminas.br\/colab\/?p=6797"},"modified":"2021-06-10T21:44:08","modified_gmt":"2021-06-11T00:44:08","slug":"jornalismo-economico-joao-carlos-firpe-penna","status":"publish","type":"post","link":"https:\/\/blogfca.pucminas.br\/colab\/jornalismo-economico-joao-carlos-firpe-penna\/","title":{"rendered":"O jornalismo econ\u00f4mico de Jo\u00e3o Carlos Firpe Penna"},"content":{"rendered":"\n

No jornalismo, fazer as perguntas certas est\u00e1 acima de todo e qualquer pr\u00e9-requisito fundamental, tanto para obter respostas satisfat\u00f3rias, quanto para levar tais declara\u00e7\u00f5es \u00e0 compreens\u00e3o social democr\u00e1tica. \u00c9 sobre este ato de ser simples, objetivo e compreendido que o jornalista Jo\u00e3o Carlos Firpe Penna<\/strong> falou, em 31 de maio, aos estudantes do 5\u00ba per\u00edodo de jornalismo da PUC Minas.<\/p>\n\n\n\n

Em um bate-papo online<\/em> informal e descontra\u00eddo, mediado pelo professor Get\u00falio Neuremberg, Firpe relembrou momentos marcantes de sua trajet\u00f3ria profissional, discutiu quest\u00f5es inerentes \u00e0 complexidade da linguagem nos cadernos de economia e exp\u00f4s a import\u00e2ncia do setor na manuten\u00e7\u00e3o do poder. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u201cO que interessa no jornalismo \u00e9 a pergunta, n\u00e3o a resposta.\u201d<\/p>Jo\u00e3o Carlos Firpe Penna<\/cite><\/blockquote>\n\n\n\n

Com mais de 30 anos no mercado, Jo\u00e3o Carlos Firpe Penna \u00e9 formado em Jornalismo, pela PUC Minas, e em Ci\u00eancias Econ\u00f4micas, pela Universidade Federal de Minas Gerais (UFMG). Assumiu v\u00e1rias fun\u00e7\u00f5es em diversos ve\u00edculos de comunica\u00e7\u00e3o e, com a pr\u00e1tica, ao longo dos anos, especializou-se cada vez mais no setor econ\u00f4mico.<\/p>\n\n\n\n

Foi rep\u00f3rter no Di\u00e1rio do Com\u00e9rcio<\/em>, comentarista na Record TV Minas<\/em>, rep\u00f3rter, pauteiro e editor no jornal Hoje em Dia<\/em> e coordenador de economia na sucursal da Folha de S. Paulo<\/em>, em Bras\u00edlia. Al\u00e9m disso, foi professor durante 29 anos de Jornalismo Econ\u00f4mico, sendo pioneiro da disciplina que, na \u00e9poca, se chamava Jornalismo Especializado \u2013 t\u00edtulo considerado inapropriado por Firpe.<\/p>\n\n\n\n

\u201cN\u00e3o \u00e9 preciso, como eu fiz, fazer economia para cobrir jornalismo econ\u00f4mico. Importante mesmo \u00e9 ter as ferramentas. Voc\u00ea tem que se especializar. O mercado n\u00e3o \u00e9 uma disciplina que vai te formar.\u201d \u2013 disse, enfatizando que o mais importante \u00e9 fazer as perguntas certas e estar muito bem informado.<\/p>\n\n\n\n

A linguagem do jornalismo econ\u00f4mico<\/h2>\n\n\n\n

Muitas vezes, a linguagem dos cadernos de economia peca pelo excesso de termos t\u00e9cnicos, pela falta de humanidade cotidiana e pela personifica\u00e7\u00e3o de inst\u00e2ncias, como o mercado<\/a>, que s\u00f3 contribui para afastar o leitor ou deix\u00e1-lo mais confuso. Nesse sentido, Firpe destacou que o jornalista econ\u00f4mico precisa, sobretudo, ter empatia para tornar o texto acess\u00edvel e palat\u00e1vel.<\/p>\n\n\n\n

Segundo ele, \u201cexistem tr\u00eas tipos de jornalismo [tr\u00eas seguimentos]: o mercado financeiro, o mercado empresarial e a popula\u00e7\u00e3o, a dona Maria\u201d. Esta \u00faltima representa a maior parcela, mas ela n\u00e3o \u00e9 prioridade daqueles a quem se destinam os cadernos de economia. \u201cN\u00e3o sabemos conversar com a dona Maria, pois n\u00e3o fazemos jornalismo para o cidad\u00e3o. Fazemos jornalismo para o poder\u201d, explicou.<\/p>\n\n\n\n

\u201cD\u00e1 um nome! N\u00e3o existe essa quest\u00e3o do mercado est\u00e1 nervoso, o mercado est\u00e1 inquieto.\u201d \u2013 sobre a personifica\u00e7\u00e3o do mercado.<\/p>Jo\u00e3o Carlos Firpe Penna<\/cite><\/blockquote>\n\n\n\n

Autor do blog \u201cA vida da gente que n\u00e3o sai no jornal<\/a>\u201d, Firpe falou ainda da estreita rela\u00e7\u00e3o entre jornalismo econ\u00f4mico e poder \u2013 afinal, o sucesso econ\u00f4mico \u00e9 fundamental para que os governantes tenham sucesso pol\u00edtico. Nesse sentido, exemplificou com uma hist\u00f3ria envolvendo o ex-governador Jos\u00e9 Serra (PSDB), que na \u00e9poca disputava elei\u00e7\u00f5es presidenciais ao lado de Dilma Rousseff (PT). De manh\u00e3, irritado pela indaga\u00e7\u00e3o de uma jornalista sobre reforma agr\u00e1ria, Jos\u00e9 Serra disse: \u201cpor que voc\u00ea est\u00e1 me perguntando isso?\u201d. A jornalista, sem perder o profissionalismo, respondeu: \u201ccandidato, desde que o Jornalismo existe quem pergunta sou eu e quem responde \u00e9 o senhor\u201d.<\/p>\n\n\n\n

\u201cMendigo n\u00e3o \u00e9 gente, normal \u00e9 o ministro.\u201d \u2013 sobre as percep\u00e7\u00f5es do senso comum a respeito da credibilidade de fontes jornal\u00edsticas.<\/p>Jo\u00e3o Carlos Firpe Penna<\/cite><\/blockquote>\n\n\n\n

Atualmente, Jo\u00e3o Carlos Firpe Penna tem se dedicado \u00e0 escrita de livros institucionais e biogr\u00e1ficos, como o t\u00edtulo \u201cBDMG Cultural: 30 anos de entusiasmo pela cultura<\/a>\u201d. Al\u00e9m disso, vem promovendo, desde o ano passado, cursos de jornalismo para estudantes e j\u00e1 graduados. Com extensa carreira na \u00e1rea, n\u00e3o se op\u00f5e \u00e0 difus\u00e3o, gratuita, de experi\u00eancias e de conhecimentos adquiridos em meio a tantos anos de profiss\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"

Em aula online, o jornalista compartilhou experi\u00eancias da cobertura de economia e questionou a linguagem t\u00e9cnica dos cadernos especializados<\/p>\n","protected":false},"author":18,"featured_media":6798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[375],"tags":[695,26],"class_list":["post-6797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","tag-economia","tag-jornalismo"],"yoast_head":"\nO jornalismo econ\u00f4mico de Jo\u00e3o Carlos Firpe Penna - Colab<\/title>\n<meta name=\"description\" content=\"Em aula online, o jornalista compartilhou experi\u00eancias da cobertura de economia e questionou a linguagem t\u00e9cnica dos cadernos especializados\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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