{"id":31256,"date":"2026-06-07T23:58:24","date_gmt":"2026-06-08T02:58:24","guid":{"rendered":"https:\/\/blogfca.pucminas.br\/colab\/?p=31256"},"modified":"2026-06-08T15:19:17","modified_gmt":"2026-06-08T18:19:17","slug":"sustentabilidade-que-da-lucro-conheca-as-mineiras-que-criam-o-novo-a-partir-do-que-ja-existe-mineiras","status":"publish","type":"post","link":"https:\/\/blogfca.pucminas.br\/colab\/sustentabilidade-que-da-lucro-conheca-as-mineiras-que-criam-o-novo-a-partir-do-que-ja-existe-mineiras\/","title":{"rendered":"Sustentabilidade que d\u00e1 lucro: conhe\u00e7a as mineiras que criam o novo a partir do que j\u00e1 existe\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A ideia de que produtos criados a partir de materiais reaproveitados possuem menor valor ainda resiste no imagin\u00e1rio de consumo. O p\u00fablico costuma associar roupas de segunda m\u00e3o ao descarte, enquanto materiais simples, como o papel, raramente entram no repert\u00f3rio de mat\u00e9rias-primas para itens sofisticados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assista \u00e0 reportagem que acompanha as hist\u00f3rias de Gabriella Santos e Mariana D\u2019Agostino na constru\u00e7\u00e3o de neg\u00f3cios ligados ao reaproveitamento e \u00e0 moda circular em Belo Horizonte.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Mulheres de BH transformam reaproveitamento em trabalho\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/gjOVfyYR0ro?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Como a Moda Circular Funciona?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O objetivo \u00e9 que o ciclo de vida das pe\u00e7as seja cont\u00ednuo, dividindo-se em quatro pilares principais:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Design Sustent\u00e1vel:<\/strong> Pe\u00e7as criadas para durar, utilizando tecidos de baixo impacto, modelagens atemporais e processos que facilitem a reciclagem ou a compostagem no futuro.&nbsp;<\/li>\n\n\n\n<li><strong>Reuso e Segunda M\u00e3o:<\/strong> Incentivo \u00e0 compra em brech\u00f3s e ao h\u00e1bito de repassar, doar ou vender roupas que n\u00e3o s\u00e3o mais usadas.<\/li>\n\n\n\n<li><strong>Modelos de Compartilhamento:<\/strong> Crescimento do aluguel de roupas e acess\u00f3rios, ideal para ocasi\u00f5es em que a pe\u00e7a seria usada apenas uma vez.&nbsp;<\/li>\n\n\n\n<li><strong>Upcycling e Reciclagem:<\/strong> Transforma\u00e7\u00e3o de roupas antigas ou retalhos em novas pe\u00e7as de maior valor, ou a tritura\u00e7\u00e3o de tecidos para criar novos fios.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Contudo, uma onda de empreendedorismo liderado por mulheres em Belo Horizonte est\u00e1 subvertendo essa l\u00f3gica. Elas transformam o que seria descartado em neg\u00f3cios estruturados, gerando autonomia financeira e questionando os padr\u00f5es tradicionais de consumo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Empreender com reaproveitamento na moda exige mais do que criatividade e conhecimento t\u00e9cnico. Quem trabalha com papel, roupas de segunda m\u00e3o ou outros materiais reaproveitados tamb\u00e9m precisa convencer o p\u00fablico de que esses produtos carregam pesquisa, tempo de produ\u00e7\u00e3o e valor de mercado. O desafio n\u00e3o se resume a criar um produto, mas passa por&nbsp;atribuir novos significados a itens descartados ou fora de uso, al\u00e9m de criar um mercado fora dos padr\u00f5es convencionais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Da qu\u00edmica ao design autoral<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img data-dominant-color=\"b2a9a6\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.59.04-1024x582.avif\" alt=\"\" class=\"wp-image-31299 not-transparent\" style=\"--dominant-color: #b2a9a6; aspect-ratio:1.7595370767252465;width:298px;height:auto\" srcset=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.59.04-1024x582.avif 1024w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.59.04-300x171.avif 300w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.59.04-768x437.avif 768w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.59.04-370x210.avif 370w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.59.04-270x153.avif 270w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.59.04-570x324.avif 570w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.59.04-740x421.avif 740w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.59.04-150x85.avif 150w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.59.04.avif 1126w\" \/><figcaption class=\"wp-element-caption\">Joias autorais de Gabriella Santos usam papel como mat\u00e9ria-prima. \/\/ Foto: Marina Saddi<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">No mercado da joalheria, a busca por uma assinatura pr\u00f3pria levou a designer <a href=\"https:\/\/www.instagram.com\/gabriellasantosjoias\/\">Gabriella Santos<\/a> a escolher um caminho incomum: o papel. Longe de ser apenas um detalhe est\u00e9tico, o material \u00e9 a base de sua marca de joias autorais sustent\u00e1veis e eco-gemas. A busca por independ\u00eancia e cria\u00e7\u00e3o motivou a transi\u00e7\u00e3o de carreira. &#8220;Eu estava num trabalho que n\u00e3o estava legal, queria sair desse trabalho e eu sempre quis trabalhar com arte, com cria\u00e7\u00e3o&#8221;, relembra a designer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O maior obst\u00e1culo inicial foi vencer a percep\u00e7\u00e3o de fragilidade associada \u00e0 mat\u00e9ria-prima. Para provar que o papel poderia dar origem a pe\u00e7as dur\u00e1veis, Gabriella transformou seu ateli\u00ea em um espa\u00e7o de experimenta\u00e7\u00e3o cient\u00edfica. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;Eu entendi que tinha um desafio, que era conseguir fazer com que esse trabalho de papel fosse dur\u00e1vel para uso como acess\u00f3rio. E a\u00ed, a partir disso, eu estudei qu\u00edmica, eu desenvolvi uma impermeabiliza\u00e7\u00e3o, que \u00e9 uma impermeabiliza\u00e7\u00e3o pr\u00f3pria da marca&#8221;, explica.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">No ateli\u00ea da marca de joias contempor\u00e2neas que leva seu nome, Gabriella faz todas as etapas da cria\u00e7\u00e3o das pe\u00e7as, do reaproveitamento das sobras de papel aos testes de acabamento e impermeabiliza\u00e7\u00e3o. Esse controle do processo ajuda a construir uma identidade pr\u00f3pria para a marca e mostra que a inova\u00e7\u00e3o tamb\u00e9m pode surgir do que antes seria descartado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A curadoria no brech\u00f3<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img data-dominant-color=\"8e5e50\" data-has-transparency=\"false\" loading=\"lazy\" decoding=\"async\" width=\"941\" height=\"529\" src=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.59.05-1-edited.avif\" alt=\"\" class=\"wp-image-31303 not-transparent\" style=\"--dominant-color: #8e5e50; aspect-ratio:1.7789359391965256;width:277px;height:auto\" srcset=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.59.05-1-edited.avif 941w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.59.05-1-edited-300x169.avif 300w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.59.05-1-edited-768x432.avif 768w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.59.05-1-edited-370x208.avif 370w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.59.05-1-edited-270x152.avif 270w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.59.05-1-edited-570x320.avif 570w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.59.05-1-edited-740x416.avif 740w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.59.05-1-edited-150x84.avif 150w\" sizes=\"auto, (max-width: 941px) 100vw, 941px\" \/><figcaption class=\"wp-element-caption\">Mariana D\u2019Agostino, do Cantinho Moda Circular, seleciona pe\u00e7as no brech\u00f3. \/\/ Foto: Marina Saddi<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">O desejo de mudan\u00e7a e a necessidade de ressignificar a pr\u00f3pria trajet\u00f3ria tamb\u00e9m guiaram <a href=\"https:\/\/www.instagram.com\/cantinhomodacircular\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mariana D\u2019Agostino<\/a> na cria\u00e7\u00e3o do <em>Cantinho Moda Circular<\/em>, um brech\u00f3 com loja f\u00edsica no bairro Funcion\u00e1rios e forte atua\u00e7\u00e3o no garimpo digital. Para Mariana, o neg\u00f3cio representou um ponto de virada pessoal muito profundo. &#8220;Depois de ter superado um linfoma e ter decidido ressignificar as coisas, eu montei um brech\u00f3 que veio junto com essa ideia de mudan\u00e7a&#8221;, conta a empreendedora. &#8220;Veio junto com essa ideia do verdadeiro valor das coisas, do que a gente quer ter e do que a gente precisa desapegar.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora o mercado de segunda m\u00e3o venha crescendo no Brasil, Mariana enfrenta diariamente o estigma que ainda cerca as roupas usadas. A supera\u00e7\u00e3o dessa barreira cultural \u00e9 feita por meio de um criterioso processo de sele\u00e7\u00e3o. Ela aponta que o consumidor urbano, muitas vezes, desconhece o valor agregado por tr\u00e1s do com\u00e9rcio de usados: <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;As pessoas ainda n\u00e3o conseguem entender a diferen\u00e7a da curadoria, da qualidade da pe\u00e7a que est\u00e1 no brech\u00f3, o cuidado que a gente tem na escolha dos tecidos, a durabilidade da pe\u00e7a&#8221;.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Desafios do mercado&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As hist\u00f3rias de Gabriella e Mariana refletem um panorama estat\u00edstico mapeado pela <a href=\"https:\/\/inteligencia.sebraemg.com.br\/pesquisa\/mulheresempreendedoras2026\" target=\"_blank\" rel=\"noreferrer noopener\">4\u00aa edi\u00e7\u00e3o da Pesquisa Mulheres Empreendedoras<\/a>, realizada pelo Sebrae Minas. O <a href=\"https:\/\/mg.agenciasebrae.com.br\/dados\/quase-metade-das-empreendedoras-mineiras-lidam-com-uma-carga-mental-desafiadora-aponta-pesquisa\/\" target=\"_blank\" rel=\"noreferrer noopener\">levantamento<\/a> mostra que 65% das entrevistadas no estado come\u00e7aram a empreender por oportunidade, motivadas sobretudo pela busca por realiza\u00e7\u00e3o pessoal e profissional (35%), flexibilidade de tempo (22%) e independ\u00eancia financeira (21%). Os 35% restantes ingressaram no mercado por necessidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, a consolida\u00e7\u00e3o de neg\u00f3cios sustent\u00e1veis tamb\u00e9m passa por desafios de gest\u00e3o logo na abertura da empresa. Com 51% das empreendedoras apontando falta de conhecimento em gest\u00e3o, enquanto 29% citaram a concilia\u00e7\u00e3o entre trabalho e vida pessoal e 27% mencionaram dificuldade de acesso a cr\u00e9dito. Para mulheres que tentam fazer de uma cria\u00e7\u00e3o autoral ou de uma curadoria de pe\u00e7as um neg\u00f3cio pr\u00f3prio, esses obst\u00e1culos aparecem junto de tarefas que ficam menos vis\u00edveis para o p\u00fablico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A analista do Sebrae Minas, Michelle Chalub, explica que empreendimentos ligados \u00e0 moda circular e ao reaproveitamento enfrentam desafios parecidos com os de outros pequenos neg\u00f3cios, principalmente quando s\u00e3o conduzidos por uma \u00fanica pessoa. Na rotina, marketing e gest\u00e3o financeira est\u00e3o entre as \u00e1reas mais desafiadoras, porque envolvem divulga\u00e7\u00e3o, organiza\u00e7\u00e3o de custos, venda e planejamento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como resposta a esses gargalos, as redes de apoio e capacita\u00e7\u00e3o t\u00eam se mostrado essenciais para estruturar o mercado local. Um exemplo pr\u00e1tico \u00e9 o projeto <a href=\"https:\/\/sebraeplay.com.br\/colecoes\/moda-brecho-garimpando-o-sucesso-do-seu-negocio\" target=\"_blank\" rel=\"noreferrer noopener\">Moda Brech\u00f3 Sebrae<\/a>, que, segundo Michelle, \u00e9 composto por 90% de mulheres empreendendo, que repensam processos de consumo e fazem da circularidade um modelo de neg\u00f3cio vi\u00e1vel e fonte de renda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O design social e o exemplo da APAC<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quando a economia circular deixa os limites do com\u00e9rcio e encontra o design social, o impacto passa pela participa\u00e7\u00e3o de mulheres em processos de cria\u00e7\u00e3o e produ\u00e7\u00e3o. Um exemplo aparece na&nbsp;<a href=\"https:\/\/ed.uemg.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Escola de Design da UEMG<\/a>, por meio do <a href=\"https:\/\/www.instagram.com\/cids.ed\/\" target=\"_blank\" rel=\"noreferrer noopener\">Centro Integrado de Design Social (CIDS)<\/a>, em um projeto desenvolvido em parceria com a Receita Federal e a APAC Feminina de Belo Horizonte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.instagram.com\/selmamagalhaes2023?igsh=YmRwZ3IzdXE5N3Y2\" target=\"_blank\" rel=\"noreferrer noopener\">Selma Magalh\u00e3es<\/a>, professora da institui\u00e7\u00e3o e coordenadora do projeto, explica que a iniciativa usa vestu\u00e1rios falsificados apreendidos pela fiscaliza\u00e7\u00e3o na produ\u00e7\u00e3o de roupas de beb\u00ea, camisas e outras pe\u00e7as. Com isso, o projeto d\u00e1 novo destino a materiais que iriam para incinera\u00e7\u00e3o e envolve as recuperandas em processos de costura, cria\u00e7\u00e3o e aprendizado.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-4 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"31272\" src=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.21.26-1-1024x576.avif\" alt=\"\" class=\"wp-image-31272\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"776a5d\" data-has-transparency=\"false\" style=\"--dominant-color: #776a5d;\" loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"712\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" data-id=\"31328\" src=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.21.45-1.avif\" alt=\"\" class=\"wp-image-31328 not-transparent\" srcset=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.21.45-1.avif 728w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.21.45-1-300x293.avif 300w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.21.45-1-370x362.avif 370w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.21.45-1-270x264.avif 270w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.21.45-1-570x557.avif 570w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.21.45-1-150x147.avif 150w\" \/><figcaption class=\"wp-element-caption\">Selma e alunas na sala do projeto. \/\/ Foto: Arquivo pessoal Selma Magalh\u00e3es<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"6b7077\" data-has-transparency=\"false\" style=\"--dominant-color: #6b7077;\" loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"978\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" data-id=\"31311\" src=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.21.25-2.avif\" alt=\"\" class=\"wp-image-31311 not-transparent\" srcset=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.21.25-2.avif 960w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.21.25-2-294x300.avif 294w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.21.25-2-768x782.avif 768w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.21.25-2-370x377.avif 370w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.21.25-2-270x275.avif 270w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.21.25-2-570x581.avif 570w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.21.25-2-740x754.avif 740w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.21.25-2-150x153.avif 150w\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Para al\u00e9m do aprendizado t\u00e9cnico da costura, o projeto atua diretamente na recupera\u00e7\u00e3o da autoestima e na constru\u00e7\u00e3o de novas perspectivas de futuro. &#8220;O projeto prova que o design social abre espa\u00e7o de escuta, de cria\u00e7\u00e3o e de valoriza\u00e7\u00e3o. As recuperandas da APAC passam a ser vistas pela capacidade de criar, de aprender e de transformar&#8221;, defende Selma.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mudar o consumo pela reinven\u00e7\u00e3o<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Seja desenvolvendo f\u00f3rmulas qu\u00edmicas para impermeabilizar papel, garimpando acervos t\u00eaxteis ou transformando apreens\u00f5es da Receita Federal dentro de uma unidade prisional, essas mulheres lideram uma mudan\u00e7a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elas provam, na pr\u00e1tica, que o valor real de um produto n\u00e3o est\u00e1 necessariamente associado ao fato de ele ser in\u00e9dito ou rec\u00e9m-sa\u00eddo de uma f\u00e1brica, mas sim \u00e0 intelig\u00eancia contida na capacidade de reinventar e criar o novo a partir do que j\u00e1 existe.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-4 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"826b63\" data-has-transparency=\"false\" style=\"--dominant-color: #826b63;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-id=\"31343\" src=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-08-at-01.00.29-1024x576.avif\" alt=\"\" class=\"wp-image-31343 not-transparent\" srcset=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-08-at-01.00.29-1024x576.avif 1024w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-08-at-01.00.29-300x169.avif 300w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-08-at-01.00.29-768x432.avif 768w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-08-at-01.00.29-370x208.avif 370w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-08-at-01.00.29-270x152.avif 270w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-08-at-01.00.29-570x321.avif 570w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-08-at-01.00.29-740x416.avif 740w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-08-at-01.00.29-150x84.avif 150w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-08-at-01.00.29.avif 1179w\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"928479\" data-has-transparency=\"false\" style=\"--dominant-color: #928479;\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-id=\"31340\" src=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.59.03-1024x576.avif\" alt=\"\" class=\"wp-image-31340 not-transparent\" srcset=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.59.03-1024x576.avif 1024w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.59.03-300x169.avif 300w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.59.03-768x432.avif 768w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.59.03-370x208.avif 370w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.59.03-270x152.avif 270w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.59.03-570x321.avif 570w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.59.03-740x416.avif 740w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.59.03-150x84.avif 150w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.59.03.avif 1127w\" \/><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"635347\" data-has-transparency=\"false\" style=\"--dominant-color: #635347;\" loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"810\" sizes=\"auto, (max-width: 607px) 100vw, 607px\" src=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.21.51-1.avif\" alt=\"\" class=\"wp-image-31337 not-transparent\" srcset=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.21.51-1.avif 607w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.21.51-1-225x300.avif 225w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.21.51-1-370x494.avif 370w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.21.51-1-270x360.avif 270w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.21.51-1-570x761.avif 570w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.21.51-1-150x200.avif 150w\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"8f7e75\" data-has-transparency=\"false\" style=\"--dominant-color: #8f7e75;\" loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"960\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" src=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.21.47-2-1.avif\" alt=\"\" class=\"wp-image-31338 not-transparent\" srcset=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.21.47-2-1.avif 720w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.21.47-2-1-225x300.avif 225w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.21.47-2-1-370x493.avif 370w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.21.47-2-1-270x360.avif 270w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.21.47-2-1-570x760.avif 570w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.21.47-2-1-640x853.avif 640w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.21.47-2-1-150x200.avif 150w\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<pre class=\"wp-block-code\"><code>Esta reportagem foi produzida por Ana J\u00falia Paiva, Luana Cadar, Maria Luiza Mendes e Marina Saddi, sob a supervis\u00e3o de Viviane Maia Vilas Boas.<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">Leia tamb\u00e9m:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blogfca.pucminas.br\/colab\/fast-fashion-meio-ambiente\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fast fashion e os impactos no meio ambiente<\/strong><\/a><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/blogfca.pucminas.br\/colab\/slow-fashion-e-a-transformacao-na-moda\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slow fashion e a transforma\u00e7\u00e3o na moda<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com papel, garimpo e curadoria, empreendedoras mostram como materiais reaproveitados podem ganhar valor no mercado da moda<\/p>\n","protected":false},"author":113,"featured_media":31264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[375,1319,5],"tags":[2981,177,2980,1432,2979,2978],"class_list":["post-31256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","category-meio-ambiente","category-sociedade","tag-artesanato","tag-belo-horizonte","tag-brecho","tag-empreendedorismo-feminino","tag-moda-circular","tag-moda-sustentavel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mineiras criam moda sustent\u00e1vel a partir do reuso<\/title>\n<meta name=\"description\" content=\"Com papel, garimpo e curadoria, empreendedoras mostram como materiais reaproveitados podem ganhar valor no mercado da moda\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogfca.pucminas.br\/colab\/sustentabilidade-que-da-lucro-conheca-as-mineiras-que-criam-o-novo-a-partir-do-que-ja-existe-mineiras\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mineiras criam moda sustent\u00e1vel a partir do reuso\" \/>\n<meta property=\"og:description\" content=\"Com papel, garimpo e curadoria, empreendedoras mostram como materiais reaproveitados podem ganhar valor no mercado da moda\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogfca.pucminas.br\/colab\/sustentabilidade-que-da-lucro-conheca-as-mineiras-que-criam-o-novo-a-partir-do-que-ja-existe-mineiras\/\" \/>\n<meta property=\"og:site_name\" content=\"Colab\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/colabpucminas\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-08T02:58:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-08T18:19:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-07-at-23.23.01-1.avif\" \/>\n\t<meta property=\"og:image:width\" content=\"1179\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marina Saddi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@colabpucminas\" 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