{"id":25218,"date":"2025-09-29T16:43:00","date_gmt":"2025-09-29T19:43:00","guid":{"rendered":"https:\/\/blogfca.pucminas.br\/colab\/?p=25218"},"modified":"2025-10-29T17:07:17","modified_gmt":"2025-10-29T20:07:17","slug":"wcm25-belo-horizonte","status":"publish","type":"post","link":"https:\/\/blogfca.pucminas.br\/colab\/wcm25-belo-horizonte\/","title":{"rendered":"WCM 2025: O que podemos aprender com o Ano Internacional das Cooperativas da ONU?"},"content":{"rendered":"
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Crach\u00e1 de credenciamento de imprensa \/ Let\u00edcia Soares Nogueira<\/figcaption><\/figure>\n<\/div>\n\n\n

O WCM – World Cooperative Management<\/a> – \u00e9 um evento que contou com a presen\u00e7a das maiores cooperativas do Brasil, al\u00e9m de diversas palestras e workshops<\/strong>. O evento acontece em Belo Horizonte desde 2015, e visa uma aproxima\u00e7\u00e3o do setor cooperativo com eventos internacionais, buscando um est\u00edmulo dos seus profissionais.<\/p>\n\n\n\n

Durante o evento, tive contato com grandes nomes do cooperativismo nacional, e pude ver como o organismo funciona em sua ess\u00eancia: uma jun\u00e7\u00e3o equilibrada entre coopera\u00e7\u00e3o e associa\u00e7\u00e3o volunt\u00e1ria das pessoas<\/strong>. Em uma das palestras, pude entrevistar os diretores da Yassaka, uma empresa de neg\u00f3cios e educa\u00e7\u00e3o refer\u00eancia no mercado financeiro. Para o s\u00f3cio Kasuo Yassaka, “a ess\u00eancia do cooperativismo \u00e9 linda” e essa ess\u00eancia deve vigorar nos processos na empresa, principalmente nos momentos de integra\u00e7\u00e3o dos colaboradores. <\/p>\n\n\n\n

Fica claro que o cooperativismo, com a mentalidade de compartilhamento e foco no coletivo<\/strong>, ajuda na reconstru\u00e7\u00e3o constante dos valores de uma empresa, agregando tamb\u00e9m aos funcion\u00e1rios a fun\u00e7\u00e3o de colaborar para a defini\u00e7\u00e3o do que a empresa quer e as condutas que adota<\/strong>. Para a Yassaka, por exemplo, \u00e9 importante abranger as decis\u00f5es aos funcion\u00e1rios, para que eles se sintam parte do processo.\u00a0<\/p>\n\n\n\n

Desafios da cobertura<\/h2>\n\n\n\n

O evento era denso e completo: al\u00e9m das palestras, ainda tivemos contato com stands das cooperativas e gigantes do com\u00e9rcio, como a Unimed e a Sicoob. Fui apresentada a Ricardo Santos, presidente da Cooperativa dos Empreendedores. Ele me colocou por dentro do mundo do cooperativismo, e entre as diversas a\u00e7\u00f5es que cada cooperativa pode ter, como sa\u00fade, educa\u00e7\u00e3o, financeiro, explicou que trabalha em uma que tem como foco um dos processos do empreendedor. Com o lema BTC – Business to Cop, ou Neg\u00f3cio para Cooperativa<\/em> – seu trabalho \u00e9 facilitar a parte administrativa de um neg\u00f3cio, deixando a cargo da cooperativa o cuidado com a parte gestacional<\/strong>.\u00a0<\/p>\n\n\n\n

Para ele, 23 anos de experi\u00eancia ainda o classificam como um beb\u00ea no mercado, visto que muitas cooperativas j\u00e1 atingem o patamar centen\u00e1rio. Apesar de ser algo t\u00e3o antigo, existe a preocupa\u00e7\u00e3o de atrair os jovens para esse modelo socioecon\u00f4mico<\/strong>. \u201cAs cooperativas tendem a durar mais tempo que as empresas convencionais porque elas t\u00eam a for\u00e7a do coletivo a favor delas<\/strong>\u201d, segundo Ricardo Santos. Esse pensamento pode ser essencial para atrair os jovens a esse modelo. Para quem trabalha nas \u00e1reas de inova\u00e7\u00e3o, empreendedorismo e criatividade o cooperativismo pode ser ideal para fugir das regras propostas pelo CLT, sendo um grande atrativo para a gera\u00e7\u00e3o Z<\/strong>.<\/p>\n\n\n

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Lina Volpini \/ Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n<\/div>\n\n\n

Falando em inova\u00e7\u00e3o e empreendedorismo, a \u00faltima entrevista n\u00e3o poderia ser mais inspiradora: Lina Volpini subiu a sala de imprensa e bateu um papo com os jornalistas ali presentes. Tive a chance de conhecer melhor a Head de Inova\u00e7\u00e3o e Mercado no Sebrae-MG. Para ela, o futuro dos neg\u00f3cios est\u00e1 no coletivo, sendo a conex\u00e3o entre cooperativismo e o ecossistema de inova\u00e7\u00e3o do Sebrae uma rela\u00e7\u00e3o “quase simbi\u00f3tica”<\/strong>. Ela enfatiza que a filosofia cooperativa, onde as pessoas buscam o impacto compartilhado, e esse pensamento \u00e9 fundamental para a sobreviv\u00eancia dos pequenos neg\u00f3cios no ambiente de r\u00e1pidas mudan\u00e7as atuais. <\/p>\n\n\n\n

O Sebrae<\/a>, por exemplo, atua como um facilitador, ajudando grupos de empreendedores a se conectarem em centrais de neg\u00f3cios, permitindo que compram insumos mais baratos, vendem em canais mais eficientes e ganhem escala, mostrando que o empreendedor vai mais longe quando se junta a outros organismos. A tecnologia, especialmente a Intelig\u00eancia Artificial, n\u00e3o \u00e9 vista como uma amea\u00e7a para ela, mas sim como uma “ferramenta potencializadora” que deve ser usada para automatizar tarefas rotineiras, liberando o tempo do empreendedor para investir no capital humano, intelig\u00eancia emocional, espiritual e social, que \u00e9 o que realmente o torna singular<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Evento sediado em BH buscou estimular e debater boas pr\u00e1ticas de promo\u00e7\u00e3o da colabora\u00e7\u00e3o entre cooperativas<\/p>\n","protected":false},"author":129,"featured_media":25226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[5],"tags":[2684,2685,237,2686],"class_list":["post-25218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sociedade","tag-cobertura","tag-cooperativa","tag-evento","tag-wcm2025"],"yoast_head":"\nWCM 2025: O que podemos aprender com o Ano Internacional das Cooperativas da ONU? - Colab<\/title>\n<meta name=\"description\" content=\"Evento sediado em BH buscou estimular e debater boas pr\u00e1ticas de promo\u00e7\u00e3o da colabora\u00e7\u00e3o entre cooperativas\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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