{"id":21955,"date":"2025-05-14T13:12:49","date_gmt":"2025-05-14T16:12:49","guid":{"rendered":"https:\/\/blogfca.pucminas.br\/colab\/?p=21955"},"modified":"2025-05-30T13:53:25","modified_gmt":"2025-05-30T16:53:25","slug":"do-carnaval-a-cop30-moteis-se-reinventam-para-atender-o-mercado-de-eventos-e-atraem-novos-publicos","status":"publish","type":"post","link":"https:\/\/blogfca.pucminas.br\/colab\/do-carnaval-a-cop30-moteis-se-reinventam-para-atender-o-mercado-de-eventos-e-atraem-novos-publicos\/","title":{"rendered":"Do Carnaval \u00e0 COP30, mot\u00e9is se reinventam para atender novos p\u00fablicos"},"content":{"rendered":"\n

O Carnaval de 2025 movimentou n\u00e3o apenas as ruas de Belo Horizonte, mas tamb\u00e9m um setor que vive um processo de transforma\u00e7\u00e3o: os mot\u00e9is<\/strong>. Tradicionalmente associados a encontros \u00edntimos, esses estabelecimentos v\u00eam se reinventando, adotando tecnologia, conforto e estrat\u00e9gias digitais para atrair novos perfis de clientes. <\/p>\n\n\n\n

A chamada nova motelaria<\/mark><\/strong>\u00a0vem ganhando adeptos em todo o territ\u00f3rio nacional e representa as mudan\u00e7as que o setor moteleiro\u00a0tem passado nos \u00faltimos anos, seja em quest\u00f5es est\u00e9ticas, de governan\u00e7a, na automatiza\u00e7\u00e3o dos processos, entre outros aspectos. Em resumo, \u00e9 um modelo de gest\u00e3o que visa a qualidade de vida dos casais\/clientes. <\/p>\n\n\n\n

A localiza\u00e7\u00e3o central dos estabelecimentos \u00e9 um dos diferenciais para quem viaja a trabalho ou para eventos. Mas muitos mot\u00e9is adotaram outras medidas impostas por esse novo conceito a fim de melhorar a qualidade do servi\u00e7o prestado. Hoje em dia, \u00e9 muito mais f\u00e1cil encontrar mot\u00e9is com servi\u00e7o de reserva automatizado, card\u00e1pio por QR Code, promo\u00e7\u00f5es via m\u00eddias sociais e muito mais.\u00a0<\/p>\n\n\n\n

Al\u00e9m disso, outra mudan\u00e7a que vem ganhando cada vez mais for\u00e7a s\u00e3o as su\u00edtes instagram\u00e1veis<\/em>. Se no passado as pessoas queriam \u201cesconder\u201d que estavam frequentando mot\u00e9is, atualmente, esse estigma vem sendo quebrado, e as pessoas est\u00e3o preferindo mot\u00e9is que se preocupam com a est\u00e9tica para mostrar aos seus seguidores, o que contribui com a propaganda positiva do seu estabelecimento, de acordo com a Associa\u00e7\u00e3o Brasileira de Mot\u00e9is<\/a> (ABMot\u00e9is).<\/p>\n\n\n\n

Segundo a Secretaria de Estado de Cultura e Turismo de Minas Gerais<\/a> (Secult-MG), o n\u00famero de foli\u00f5es no estado subiu de 12 milh\u00f5es em 2024 para 13,2 milh\u00f5es neste ano. Em Belo Horizonte, o p\u00fablico passou de 5,5 milh\u00f5es para 6 milh\u00f5es. Essa movimenta\u00e7\u00e3o tamb\u00e9m se refletiu na motelaria.\u00a0<\/p>\n\n\n\n

Marcelo Augusto Campelo, diretor da ABMot\u00e9is em Minas Gerais, revela que o setor teve o aumento de 7% na quantidade de h\u00f3spedes e de 12% no faturamento durante o Carnaval em BH<\/a>, em compara\u00e7\u00e3o com o ano anterior. Para ele, os resultados superaram as expectativas. A presidente-executiva da ABMot\u00e9is, Larissa Calabrese, tamb\u00e9m confirma o impacto positivo: segundo ela, o crescimento nacional variou entre 7% e 10% durante o feriado. <\/p>\n\n\n\n

Novo perfil de hospedes<\/strong> em mot\u00e9is<\/h2>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

O p\u00fablico dos mot\u00e9is tamb\u00e9m tem mudado. Pesquisa da ABMot\u00e9is, realizada em 2023, aponta que clientes mais jovens buscam su\u00edtes com recursos tecnol\u00f3gicos, automa\u00e7\u00e3o, hidromassagem e at\u00e9 boates privativas. Para atender essa demanda, muitos estabelecimentos t\u00eam investido em infraestrutura.<\/p>\n\n\n\n

Hoje, 85% do p\u00fablico \u00e9 formado por casais em relacionamentos est\u00e1veis \u2014 sendo 28% de namorados e 60% de casados. A faixa et\u00e1ria predominante \u00e9 entre 30 e 39 anos, enquanto pessoas entre 50 e 65 anos s\u00e3o minoria. O Instagram tem se consolidado como o principal canal de busca por informa\u00e7\u00f5es sobre mot\u00e9is, sendo utilizado por 47% dos clientes \u2014 bem \u00e0 frente das pesquisas em buscadores tradicionais, que representam apenas 8%.<\/p>\n\n\n\n

As m\u00eddias sociais t\u00eam sido uma vitrine para os mot\u00e9is apresentarem seus diferenciais e mudarem a percep\u00e7\u00e3o do p\u00fablico, mostrando-se como espa\u00e7os de conex\u00e3o e experi\u00eancias positivas entre casais e hospedes para motelaria.<\/p>\n\n\n\n

A chamada \u201cnova motelaria\u201d se caracteriza pela moderniza\u00e7\u00e3o e pela diversifica\u00e7\u00e3o dos servi\u00e7os. Estabelecimentos que investem em tecnologia, seguran\u00e7a e conforto t\u00eam se destacado no mercado. Por outro lado, aqueles que n\u00e3o acompanham as tend\u00eancias podem perder espa\u00e7o. <\/p>\n\n\n\n

Prepara\u00e7\u00e3o para a COP30<\/strong><\/h2>\n\n\n\n

A reinven\u00e7\u00e3o do setor tamb\u00e9m mira eventos internacionais. Em 2025, o Brasil sediar\u00e1, em Bel\u00e9m (PA), a 30\u00aa Confer\u00eancia da ONU sobre Mudan\u00e7as Clim\u00e1ticas (COP30), que deve reunir mais de 40 mil visitantes nos principais dias do evento, segundo estimativas da Funda\u00e7\u00e3o Get\u00falio Vargas (FGV). Cerca de 7 mil desses participantes devem integrar a chamada \u201cfam\u00edlia COP\u201d, composta por representantes da ONU e delega\u00e7\u00f5es de pa\u00edses membros.<\/p>\n\n\n\n

Ricardo Teixeira, diretor da ABMot\u00e9is no Par\u00e1, afirmou que a Capital Bel\u00e9m (PA) e regi\u00e3o metropolitana, conta com cerca de 2.500 quartos em mot\u00e9is, sendo que 550 j\u00e1 est\u00e3o separados para o per\u00edodo da confer\u00eancia. Entre as adapta\u00e7\u00f5es para esse novo p\u00fablico, est\u00e1 a inclus\u00e3o de uma cama de solteiro nos quartos, a fim de evitar constrangimentos para equipes que compartilham o espa\u00e7o \u2014 j\u00e1 que os mot\u00e9is, em geral, oferecem apenas camas de casal.<\/p>\n\n\n\n

Outras mudan\u00e7as incluem arm\u00e1rios para roupas, cofres, servi\u00e7o de caf\u00e9 da manh\u00e3 e limpeza dos quartos, servi\u00e7os que tradicionalmente n\u00e3o fazem parte da estrutura dos mot\u00e9is. Segundo Teixeira, o objetivo \u00e9 aproximar a experi\u00eancia \u00e0 de um hotel, sem abrir m\u00e3o de algumas vantagens, como a privacidade, a possibilidade de fumar no quarto e a garagem individual.<\/p>\n\n\n\n

A evolu\u00e7\u00e3o da motelaria reflete mudan\u00e7as no comportamento do consumidor e nas formas de consumo de hospedagem. Com foco na experi\u00eancia, inova\u00e7\u00e3o e adapta\u00e7\u00e3o \u00e0s demandas de novos p\u00fablicos, o setor, que fatura cerca de R$ 4 bilh\u00f5es por ano segundo a AB Moteis, projeta um futuro de crescimento e diversifica\u00e7\u00e3o, cada vez mais integrado ao mercado do turismo e dos grandes eventos.<\/p>\n\n\n\n

\"\"<\/span>
\n

Divulga\u00e7\u00e3o – Fly Motel<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Com alta de at\u00e9 12% no faturamento durante o Carnaval de BH, nova motelaria investe em tecnologia, conforto e servi\u00e7os<\/p>\n","protected":false},"author":59,"featured_media":21957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[375],"tags":[1440,2539,2542,695,26,2543,2540,2541],"class_list":["post-21955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","tag-carnaval-de-bh","tag-cop-30","tag-do-carnaval-a-cop-30-puc-minas","tag-economia","tag-jornalismo","tag-moteis","tag-motelaria","tag-nova-motelaria"],"yoast_head":"\nDo Carnaval \u00e0 COP30, mot\u00e9is se reinventam para atender novos p\u00fablicos - Colab<\/title>\n<meta name=\"description\" content=\"Com alta de at\u00e9 12% no faturamento durante o Carnaval de BH, nova motelaria investe em tecnologia, conforto e servi\u00e7os\" \/>\n<meta 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