{"id":12922,"date":"2023-05-31T11:30:00","date_gmt":"2023-05-31T14:30:00","guid":{"rendered":"https:\/\/blogfca.pucminas.br\/colab\/?p=12922"},"modified":"2023-05-31T11:55:19","modified_gmt":"2023-05-31T14:55:19","slug":"tendencias-inclinacoes-representam-necessidades-humanas","status":"publish","type":"post","link":"https:\/\/blogfca.pucminas.br\/colab\/tendencias-inclinacoes-representam-necessidades-humanas\/","title":{"rendered":"Tend\u00eancias: entenda como elas influenciam a moda e o comportamento"},"content":{"rendered":"\n<p>Miranda Priestly, interpretada por Meryl Streep, \u00e9 uma das personagens fict\u00edcias mais memor\u00e1veis do imagin\u00e1rio da moda. O filme <strong>O Diabo Veste Prada<\/strong>, lan\u00e7ado em 2006, mostra os bastidores de uma grande revista de moda, o surgimento de tend\u00eancias e o funcionamento da ind\u00fastria. Em uma das cenas mais ic\u00f4nicas do filme, um simples cardig\u00e3 azul usado pela protagonista Andy Sachs (Anne Hathaway) gera uma resposta inesperada sobre a ind\u00fastria da moda, seu circuito de produ\u00e7\u00e3o e como s\u00e3o criadas as tend\u00eancias:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-tumblr wp-block-embed-tumblr\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"tumblr-post\" data-href=\"https:\/\/embed.tumblr.com\/embed\/post\/t:tXBgxXI9-lu41jmGc64j3w\/87523487789\/v2\" data-did=\"bde6f1fafb0eb9a4bf0147c17f020680ca107481\"  ><a href=\"https:\/\/www.tumblr.com\/goodtimesfor\/87523487789\/sad-but-true\">https:\/\/www.tumblr.com\/goodtimesfor\/87523487789\/sad-but-true<\/a><\/div><script async src=\"https:\/\/assets.tumblr.com\/post.js?_v=38df9a6ca7436e6ca1b851b0543b9f51\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Assim como Miranda Priestly, a dupla Fab\u00edola Paiva e Ludmilla Rangel, criadoras do site <em><a href=\"https:\/\/fashionistando.uai.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fashionistando<\/a><\/em>, destacam a complexidade da ind\u00fastria de vestu\u00e1rios ao explicar que as tend\u00eancias dizem respeito ao comportamento humano e s\u00e3o fundamentais para a moda, mas tamb\u00e9m v\u00e3o muito al\u00e9m dela. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>A blusa que voc\u00ea est\u00e1 usando hoje foi pensada muitos anos antes, justamente pelo que a ind\u00fastria t\u00eaxtil tinha para oferecer, a mat\u00e9ria-prima, de acordo com o momento social que estamos vivendo. Se voc\u00ea est\u00e1 hoje usando uma cal\u00e7a jeans como uma determinada modelagem, tem um motivo, ela foi anos atr\u00e1s pensada e entenderam que era isso que a gente iria precisar hoje.<\/p>\n<cite>Fab\u00edola Paiva<\/cite><\/blockquote>\n\n\n\n<p>Ang\u00e9lica Adverse, pesquisadora e professora da <a href=\"https:\/\/ufmg.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Universidade Federal de Minas Gerais (UFMG)<\/a>, diz que as <strong>tend\u00eancias podem ser por vezes sociais e t\u00eam uma rela\u00e7\u00e3o muito forte com o tempo<\/strong>. A cena do filme ilustra esse conceito e acrescenta o <strong>car\u00e1ter motor<\/strong> que as <em>trends <\/em>desempenham na sociedade: elas movem ind\u00fastrias, a economia, a cultura e at\u00e9 mesmo a pol\u00edtica, sejam elas tend\u00eancias de comportamento, consumo, tecnologia, arte, design, moda, etc. Segundo a pesquisadora, essas inclina\u00e7\u00f5es exercem massiva influ\u00eancia na vida humana, mas tamb\u00e9m s\u00e3o frutos dela, das escolhas e cria\u00e7\u00f5es dos indiv\u00edduos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que s\u00e3o tend\u00eancias?<\/h2>\n\n\n\n<p>Se voc\u00ea buscar no dicion\u00e1rio o significado da palavra tend\u00eancia, vai encontrar explica\u00e7\u00f5es e sin\u00f4nimos como: inclina\u00e7\u00e3o; voca\u00e7\u00e3o; propens\u00e3o; queda; pendor ou for\u00e7a que faz um corpo mover-se. J\u00e1 a intelig\u00eancia artificial <a href=\"https:\/\/openai.com\/blog\/chatgpt\" target=\"_blank\" rel=\"noreferrer noopener\">Chat GPT<\/a> conceituou tend\u00eancia como:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"898\" height=\"321\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" src=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/Captura-de-tela-Chat-GPT-1.png\" alt=\"\" class=\"wp-image-13310\" srcset=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/Captura-de-tela-Chat-GPT-1.png 898w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/Captura-de-tela-Chat-GPT-1-300x107.png 300w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/Captura-de-tela-Chat-GPT-1-768x275.png 768w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/Captura-de-tela-Chat-GPT-1-370x132.png 370w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/Captura-de-tela-Chat-GPT-1-270x97.png 270w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/Captura-de-tela-Chat-GPT-1-570x204.png 570w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/Captura-de-tela-Chat-GPT-1-740x265.png 740w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/Captura-de-tela-Chat-GPT-1-150x54.png 150w\" \/><figcaption class=\"wp-element-caption\">Reprodu\u00e7\u00e3o: Chat GPT<\/figcaption><\/figure>\n\n\n\n<p>Ang\u00e9lica Adverse afirma que essas inclina\u00e7\u00f5es t\u00eam liga\u00e7\u00e3o com <strong>dois tipos de tempo: o sincr\u00f4nico e o diacr\u00f4nico<\/strong>. O tempo sincr\u00f4nico \u00e9 o tempo do <strong>mimetismo<\/strong>, acontece quando todas as pessoas se inclinam para a mesma dire\u00e7\u00e3o. Por\u00e9m, dentro desse mesmo tempo existem pessoas que s\u00e3o diacr\u00f4nicas, elas confrontam essa sincronicidade e apostam em elementos que s\u00e3o completamente diferentes. Esses conceitos foram explorados no livro <em>Sistema da Moda<\/em>, publicado em 1967 por Roland Barthes.&nbsp;<\/p>\n\n\n\n<p>&nbsp;Ang\u00e9lica acrescenta que o que define uma tend\u00eancia, muitas vezes, \u00e9 a <strong>sincronicidade temporal e cultural<\/strong>, quando as pessoas mimetizam comportamentos, estilos de vida, consumo e atitudes no espa\u00e7o social.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ou\u00e7a a explica\u00e7\u00e3o completa sobre sincronicidade temporal no \u00e1udio:<\/h3>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/Audio-Angelica-Reportagem-Multimidia-_Trim-2-audio-extractor.net_.mp3\"><\/audio><\/figure>\n\n\n\n<p>Por outro lado, o livro <em>Hit Makers: como nascem as tend\u00eancias?<\/em>, escrito por Derek Thompson, define tend\u00eancias com uma ant\u00edtese: <strong>elas s\u00e3o surpresas familiares<\/strong>. O autor traz o conceito de <em>aha est\u00e9tico<\/em>, que, segundo ele, \u00e9 a chave para entender o que as pessoas gostam. Esse termo da psicologia est\u00e9tica significa, de acordo com o livro: \u201co momento entre a ansiedade de confrontar algo novo e o satisfat\u00f3rio clique de entender esse algo novo\u201d, quase como um desafio poss\u00edvel de ser solucionado.&nbsp;A respeito do <em>aha est\u00e9tico<\/em> o autor complementa:&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>A maioria dos consumidores s\u00e3o, ao mesmo tempo, neof\u00edlicos, curiosos para descobrirem coisas novas, e profundamente neof\u00f3bicos, temendo qualquer coisa que seja nova demais. Os melhores hits foram feitos por artistas que t\u00eam o dom de criar instantes de significado ao casar o novo com o antigo, a ansiedade com a compreens\u00e3o. S\u00e3o arquitetos de surpresas familiares\u201d.<\/p>\n<cite>Derek Thompson<\/cite><\/blockquote>\n\n\n\n<p>Al\u00e9m disso, Derek Thompson relata que psic\u00f3logos desenvolveram a ideia de \u201cmetacogni\u00e7\u00e3o\u201d. Dentro dessa teoria, existe a <em><strong>flu\u00eancia<\/strong>, <\/em>que se manifesta em produtos e ideias facilmente processados que causam bem-estar e tamb\u00e9m h\u00e1 a <em><strong>disflu\u00eancia<\/strong>, <\/em>os pensamentos, imagens e s\u00edmbolos que s\u00e3o mais dif\u00edceis de serem processados, gerando desconforto.&nbsp;Assim, praticamente todas as m\u00eddias, compras, ideias e designs consumidos se encontram em um espectro entre a <em>flu\u00eancia <\/em>e a <em>disflu\u00eancia<\/em>, ou seja, facilidade e dificuldade de pensar. Apesar de uma clara atra\u00e7\u00e3o que os indiv\u00edduos t\u00eam pela <em>flu\u00eancia <\/em>manifestada em muitos momentos pela familiaridade, h\u00e1 tamb\u00e9m o desejo por desafios, choques e surpresas, tudo isso de forma controlada e limitada.&nbsp;<\/p>\n\n\n\n<p>Por isso, para esclarecer esse espa\u00e7o t\u00eanue entre os dois aspectos, Raymond Loewy criou a regra <em>MAYA<\/em>, <em>Most Advanced Yet Acceptable<\/em> &#8211; <em><strong>Mais avan\u00e7ado, ainda assim, aceit\u00e1vel<\/strong><\/em>, em tradu\u00e7\u00e3o livre. A teoria coloca as pessoas gravitando em dire\u00e7\u00e3o aos produtos ousados, mas ao mesmo tempo compreens\u00edveis.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como as tend\u00eancias surgem?<\/h2>\n\n\n\n<p>O portal de conte\u00fados sobre moda, beleza e lifestyle <em><a href=\"https:\/\/stealthelook.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Steal the Look<\/a><\/em>, em parceria com a <a href=\"https:\/\/www.wgsn.com\/pt\" target=\"_blank\" rel=\"noreferrer noopener\">WGSN Brasil<\/a>, companhia que atua na previs\u00e3o de tend\u00eancias de consumo, estilo de vida e design de produtos, realizou uma s\u00e9rie de v\u00eddeos no <em>YouTube <\/em>sobre o universo das tend\u00eancias. Os quatro epis\u00f3dios publicados no canal do ve\u00edculo s\u00e3o entrevistas que tratam sobre a origem das trends, suas pesquisas e processos, segui-las ou n\u00e3o e como realizar previs\u00f5es.<\/p>\n\n\n\n<p>Daniela Dantas, vice-presidente da WGSN Am\u00e9rica Latina afirma que as tend\u00eancias nascem a partir de dois pontos principais. O primeiro consiste em <strong>mudan\u00e7as de contexto<\/strong>, modifica\u00e7\u00f5es muito brutas nas rela\u00e7\u00f5es sociais, econ\u00f4micas e pol\u00edticas, como aconteceu, por exemplo, na pandemia do coronav\u00edrus. J\u00e1 o segundo, \u00e9 baseado nas <strong>necessidades humanas<\/strong>, como a de pertencer a um grupo e de sentir seguran\u00e7a. Ap\u00f3s a a\u00e7\u00e3o desses fatores que motivam o surgimento de uma tend\u00eancia, elas se desenvolvem a partir de uma <strong>pir\u00e2mide de dissemina\u00e7\u00e3o<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"736\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/Piramide-de-Disseminacao-de-Tendencias-1-1024x736.jpg\" alt=\"\" class=\"wp-image-13349\" srcset=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/Piramide-de-Disseminacao-de-Tendencias-1-1024x736.jpg 1024w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/Piramide-de-Disseminacao-de-Tendencias-1-300x216.jpg 300w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/Piramide-de-Disseminacao-de-Tendencias-1-768x552.jpg 768w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/Piramide-de-Disseminacao-de-Tendencias-1-1536x1104.jpg 1536w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/Piramide-de-Disseminacao-de-Tendencias-1-370x266.jpg 370w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/Piramide-de-Disseminacao-de-Tendencias-1-270x194.jpg 270w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/Piramide-de-Disseminacao-de-Tendencias-1-570x410.jpg 570w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/Piramide-de-Disseminacao-de-Tendencias-1-740x532.jpg 740w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/Piramide-de-Disseminacao-de-Tendencias-1-150x108.jpg 150w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/Piramide-de-Disseminacao-de-Tendencias-1.jpg 1920w\" \/><figcaption class=\"wp-element-caption\">Ciclo de propaga\u00e7\u00e3o de trends. <\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A WGSN avalia que quanto mais os indiv\u00edduos veem ou vivenciam algo, mais acostumados ficam, por isso ao chegar em um determinado ponto de costume, surge uma nova demanda de novidade. O processo segue uma sequ\u00eancia de <strong>estranhamento, repeti\u00e7\u00e3o, desejo e, por fim, consumo<\/strong>.<\/p>\n\n\n\n<p>Exemplo desse processo, \u00e9 a atual tend\u00eancia <strong>Barbie Core<\/strong>. Essa est\u00e9tica surgiu a partir de uma necessidade de escapismo da realidade ca\u00f3tica durante o per\u00edodo pand\u00eamico da COVID-19 e que volta aos eixos em 2022. A <em>trend <\/em>veio em contraposi\u00e7\u00e3o ao vestu\u00e1rio que predominou durante o <em>lockdown<\/em>, que se resumia em roupas neutras, b\u00e1sicas e, para muitos, em pijamas. Assim, com a volta das atividades presenciais e uma nova mudan\u00e7a de mentalidade, a tend\u00eancia chegou ao seu auge com o desfile monocrom\u00e1tico pink da grife Valentino naquele ano e com o an\u00fancio do filme \u201c<strong>Barbie<\/strong>\u201d.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Cr8l6TNvLTd\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Cr8l6TNvLTd\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver essa foto no Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/Cr8l6TNvLTd\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por Street_style_voyage (@street_style_voyage)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Ludmilla Rangel, produtora de conte\u00fado do <em>Fashionistando<\/em>, pontua que uma <em>trend<\/em>, ao percorrer todo essa cadeia de dissemina\u00e7\u00e3o, pode evoluir para outras \u00e1reas, se tornando muito mais abrangente. Ela tamb\u00e9m ressalta que a cria\u00e7\u00e3o de uma tend\u00eancia envolve muitos profissionais, ideias e processos:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00c9 todo um estudo, aquilo que se v\u00ea na passarela e que \u00e0s vezes a gente percebe quando fazemos um review de desfile. H\u00e1 uma similaridade nos desfiles da Chanel com os da Gucci, por exemplo. Aquilo ali n\u00e3o \u00e9 \u00e0 toa; os estilistas recebem aquele material que \u00e9 fruto de uma pesquisa de estudiosos e tamb\u00e9m suas pr\u00f3prias pesquisas, porque conhecem o seu p\u00fablico. Ent\u00e3o, essa sinergia acontece porque \u00e9 uma tend\u00eancia global.&nbsp;<\/p>\n<cite>Ludmilla Rangel<\/cite><\/blockquote>\n\n\n\n<p>Contudo, Fab\u00edola Paiva relata que ao cobrir as <em>Fashion Week<\/em>s, principalmente as internacionais, quem roubava a cena era o <em><strong>Street Style<\/strong><\/em>. Dessa forma, o que era apresentado nas passarelas era transformado, adaptado, difundido e por fim chegava ao p\u00fablico. Ela conta: &#8220;Ali a gente podia perceber o que de fato as pessoas queriam usar na temporada vigente&#8221;.<\/p>\n\n\n\n<p>Ludmilla acrescentou que os materiais e aprendizados coletados por elas durante essas experi\u00eancias servem de material para produzir as mat\u00e9rias. Assim, como integrantes do <em><strong>mainstream<\/strong><\/em>, as jornalistas <em>mastigam <\/em>o conte\u00fado para o p\u00fablico, mostrando as pe\u00e7as e explicando os significados e formas de usos.<\/p>\n\n\n\n<p>A dupla relata que por volta de 2014, \u00e9poca em que o processo de difus\u00e3o na internet n\u00e3o era t\u00e3o acelerado, essas viagens funcionavam como uma esp\u00e9cie de <em>m\u00e1quina do tempo<\/em>. As jornalistas viam o futuro das tend\u00eancias que estariam em alta no Brasil, que meses depois se confirmavam. Atualmente, essa <em>m\u00e1quina do tempo<\/em> \u00e9 substitu\u00edda pelas <strong>m\u00eddias sociais<\/strong>, principalmente o <em>Instagram<\/em>, segundo Fab\u00edola e Ludmilla.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Retrospectiva: tend\u00eancias de moda<\/h3>\n\n\n<div class=\"n2-section-smartslider fitvidsignore  n2_clear\" data-ssid=\"45\"><div id=\"n2-ss-45-align\" class=\"n2-ss-align\"><div class=\"n2-padding\"><div id=\"n2-ss-45\" data-creator=\"Smart Slider 3\" data-responsive=\"auto\" class=\"n2-ss-slider n2-ow n2-has-hover n2notransition  \"><div class=\"n2-ss-slider-wrapper-inside\">\n        <div class=\"n2-ss-slider-1 n2_ss__touch_element n2-ow\">\n            <div class=\"n2-ss-slider-2 n2-ow\">\n                                                <div class=\"n2-ss-slider-3 n2-ow\">\n\n                    <div class=\"n2-ss-slide-backgrounds n2-ow-all\"><div class=\"n2-ss-slide-background\" data-public-id=\"1\" data-mode=\"fill\"><div 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data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"3\" data-mode=\"fill\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/ANOS-60.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"4\" data-mode=\"fill\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/ANOS-70.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"5\" data-mode=\"fill\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/ANOS-80.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"6\" data-mode=\"fill\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/ANOS-90.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"7\" data-mode=\"fill\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/ANOS-2000.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"8\" data-mode=\"fill\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/ANOS-2010-14.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"9\" data-mode=\"fill\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/ANOS-2015-16-1.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"10\" data-mode=\"fill\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/ANOS-2017-19.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"11\" data-mode=\"fill\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/ANOS-2020.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"12\" data-mode=\"fill\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/ANOS-2021-22.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"13\" data-mode=\"fill\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/ANOS-2023-1.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><\/div>                    <div class=\"n2-ss-slider-4 n2-ow\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1890 1417\" data-related-device=\"desktopPortrait\" class=\"n2-ow n2-ss-preserve-size n2-ss-preserve-size--slider n2-ss-slide-limiter\"><\/svg><div data-first=\"1\" data-slide-duration=\"0\" data-id=\"395\" data-slide-public-id=\"1\" data-title=\"Linha do tempo: as tend\u00eancias de moda\" class=\"n2-ss-slide n2-ow  n2-ss-slide-395\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Linha do tempo: as tend\u00eancias de moda<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-FgO9qB1i2GKD\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"396\" data-slide-public-id=\"2\" aria-hidden=\"true\" data-title=\"Anos 50\" class=\"n2-ss-slide n2-ow  n2-ss-slide-396\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Anos 50<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-IdPYvy2az8c7\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"397\" data-slide-public-id=\"3\" aria-hidden=\"true\" data-title=\"Anos 60\" class=\"n2-ss-slide n2-ow  n2-ss-slide-397\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Anos 60<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-Si5pcuPEQksg\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"398\" data-slide-public-id=\"4\" aria-hidden=\"true\" data-title=\"Anos 70\" class=\"n2-ss-slide n2-ow  n2-ss-slide-398\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Anos 70<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-WXAnteSfyJU2\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"399\" data-slide-public-id=\"5\" aria-hidden=\"true\" data-title=\"Anos 80\" class=\"n2-ss-slide n2-ow  n2-ss-slide-399\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Anos 80<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-sOgTdmRCOU8r\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"400\" data-slide-public-id=\"6\" aria-hidden=\"true\" data-title=\"Anos 90\" class=\"n2-ss-slide n2-ow  n2-ss-slide-400\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Anos 90<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-06dCT7PDbCG7\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"401\" data-slide-public-id=\"7\" aria-hidden=\"true\" data-title=\"Anos 2000\" class=\"n2-ss-slide n2-ow  n2-ss-slide-401\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Anos 2000<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-TuMXqN6PStBq\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"402\" data-slide-public-id=\"8\" aria-hidden=\"true\" data-title=\"Anos 2010-14\" class=\"n2-ss-slide n2-ow  n2-ss-slide-402\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Anos 2010-14<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-oTAlcNsYZQFb\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"406\" data-slide-public-id=\"9\" aria-hidden=\"true\" data-title=\"Anos 2015-16\" class=\"n2-ss-slide n2-ow  n2-ss-slide-406\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Anos 2015-16<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-V3DUq52wv7HQ\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"403\" data-slide-public-id=\"10\" aria-hidden=\"true\" data-title=\"Anos 2017-19\" class=\"n2-ss-slide n2-ow  n2-ss-slide-403\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Anos 2017-19<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-wYzYoFDaJ1XY\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"404\" data-slide-public-id=\"11\" aria-hidden=\"true\" data-title=\"Anos 2020\" class=\"n2-ss-slide n2-ow  n2-ss-slide-404\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Anos 2020<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-YUvKPinN8jzS\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"405\" data-slide-public-id=\"12\" aria-hidden=\"true\" data-title=\"Anos 2021-22\" class=\"n2-ss-slide n2-ow  n2-ss-slide-405\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Anos 2021-22<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-Z8kpVpbZuZHK\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"407\" data-slide-public-id=\"13\" aria-hidden=\"true\" data-title=\"Anos 2023\" class=\"n2-ss-slide n2-ow  n2-ss-slide-407\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Anos 2023<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-Mehwta5U6YlI\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div>                    <\/div>\n\n                                    <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"n2-ss-slider-controls n2-ss-slider-controls-absolute-left-center\"><div style=\"--widget-offset:15px;\" class=\"n2-ss-widget nextend-arrow n2-ow-all nextend-arrow-previous  nextend-arrow-animated-fade\" data-hide-mobileportrait=\"1\" id=\"n2-ss-45-arrow-previous\" role=\"button\" aria-label=\"previous arrow\" tabindex=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" class=\"skip-lazy\" data-skip-lazy=\"1\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMzIiIGhlaWdodD0iMzIiIHZpZXdCb3g9IjAgMCAzMiAzMiIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj4KICAgIDxwYXRoIGQ9Ik0xMS40MzMgMTUuOTkyTDIyLjY5IDUuNzEyYy4zOTMtLjM5LjM5My0xLjAzIDAtMS40Mi0uMzkzLS4zOS0xLjAzLS4zOS0xLjQyMyAwbC0xMS45OCAxMC45NGMtLjIxLjIxLS4zLjQ5LS4yODUuNzYtLjAxNS4yOC4wNzUuNTYuMjg0Ljc3bDExLjk4IDEwLjk0Yy4zOTMuMzkgMS4wMy4zOSAxLjQyNCAwIC4zOTMtLjQuMzkzLTEuMDMgMC0xLjQybC0xMS4yNTctMTAuMjkiCiAgICAgICAgICBmaWxsPSIjZmZmZmZmIiBvcGFjaXR5PSIwLjgiIGZpbGwtcnVsZT0iZXZlbm9kZCIvPgo8L3N2Zz4=\" alt=\"previous arrow\"><\/div><\/div><div class=\"n2-ss-slider-controls n2-ss-slider-controls-absolute-right-center\"><div style=\"--widget-offset:15px;\" class=\"n2-ss-widget nextend-arrow n2-ow-all nextend-arrow-next  nextend-arrow-animated-fade\" data-hide-mobileportrait=\"1\" id=\"n2-ss-45-arrow-next\" role=\"button\" aria-label=\"next arrow\" tabindex=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" class=\"skip-lazy\" data-skip-lazy=\"1\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMzIiIGhlaWdodD0iMzIiIHZpZXdCb3g9IjAgMCAzMiAzMiIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj4KICAgIDxwYXRoIGQ9Ik0xMC43MjIgNC4yOTNjLS4zOTQtLjM5LTEuMDMyLS4zOS0xLjQyNyAwLS4zOTMuMzktLjM5MyAxLjAzIDAgMS40MmwxMS4yODMgMTAuMjgtMTEuMjgzIDEwLjI5Yy0uMzkzLjM5LS4zOTMgMS4wMiAwIDEuNDIuMzk1LjM5IDEuMDMzLjM5IDEuNDI3IDBsMTIuMDA3LTEwLjk0Yy4yMS0uMjEuMy0uNDkuMjg0LS43Ny4wMTQtLjI3LS4wNzYtLjU1LS4yODYtLjc2TDEwLjcyIDQuMjkzeiIKICAgICAgICAgIGZpbGw9IiNmZmZmZmYiIG9wYWNpdHk9IjAuOCIgZmlsbC1ydWxlPSJldmVub2RkIi8+Cjwvc3ZnPg==\" alt=\"next arrow\"><\/div><\/div><\/div><\/div><ss3-loader><\/ss3-loader><\/div><\/div><div class=\"n2_clear\"><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Como as tend\u00eancias voltam?<\/h2>\n\n\n\n<p>Derek Thompson diz em sua obra que <strong>v\u00e1rias necessidades do ser humano s\u00e3o eternas<\/strong>, como as de pertencimento, de escape, de aspira\u00e7\u00e3o, de entender e de ser entendido. Segundo ele, isso \u00e9 um dos motivos pelos quais \u00e9 poss\u00edvel fazer paralelos entre as causas e consequ\u00eancias dos hits ao longo da hist\u00f3ria. O criador de Hit Makers afirma que: <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Tanto os criadores como os p\u00fablicos est\u00e3o eternamente reprisando as ansiedades e as alegrias de culturas passadas.<\/p>\n<cite>Derek Thompson<\/cite><\/blockquote>\n\n\n\n<p>De acordo com representantes da WGSN, tend\u00eancias mais abrangentes acabam voltando ap\u00f3s um determinado per\u00edodo de tempo. Isso acontece quando gera\u00e7\u00f5es mais novas olham para tr\u00e1s e repaginam as tend\u00eancias e est\u00e9ticas que eram muito fortes nas d\u00e9cadas anteriores.<\/p>\n\n\n\n<p>Ang\u00e9lica Adverse, da UFMG, diz que esse novo olhar \u00e9 <strong>fruto de transforma\u00e7\u00f5es sociais particulares ao tempo<\/strong> que est\u00e1 sendo vivido e que s\u00e3o colocadas em pr\u00e1tica pelos indiv\u00edduos, resultando em uma <strong>nova interpreta\u00e7\u00e3o do passado<\/strong> e consequentemente, a volta de uma tend\u00eancia antiga. Essa rememora\u00e7\u00e3o \u00e9 pass\u00edvel de acontecer a qualquer momento, pois no presente existem elementos que remetem a cada \u00e9poca, n\u00e3o h\u00e1 apenas uma \u00fanica cadeia de acontecimentos temporais narrativos. Angelica explica:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>A narrativa hist\u00f3rica sempre volta ao passado, ela volta no passado para a gente compreender o presente. Este \u00e9 o mesmo movimento que as tend\u00eancias t\u00eam. Quanto mais a hist\u00f3ria \u00e9 menos resolvida no passado, mais ela tende a voltar ao presente. O que a gente v\u00ea na estrutura da hist\u00f3ria da moda \u00e9 exatamente isso.<\/p>\n<cite>Angelica Adverse<\/cite><\/blockquote>\n\n\n\n<p>Um grande exemplo dessa rememora\u00e7\u00e3o \u00e9 a volta dos estilos adotados nos anos 2000, agora referenciados como <em><strong>Y2K<\/strong><\/em>. Junto com a cintura baixa, minissaias e pe\u00e7as cargo, <strong>a supervaloriza\u00e7\u00e3o da magreza<\/strong> tamb\u00e9m voltou a estar em alta, com inspira\u00e7\u00f5es nas supermodelos e celebridades da \u00e9poca.<\/p>\n\n\n\n<p> As mat\u00e9rias publicadas pelo<a href=\"https:\/\/gshow.globo.com\/moda-e-beleza\/noticia\/magreza-anos-2000-os-perigos-da-retomada-do-padrao-de-moda.ghtml\" target=\"_blank\" rel=\"noreferrer noopener\"> Gshow<\/a> e <em><a href=\"https:\/\/stealthelook.com.br\/precisamos-falar-sobre-a-volta-do-size-0-para-a-moda-e-a-obsessao-com-a-magreza\/\" target=\"_blank\" rel=\"noreferrer noopener\">Steal the Look<\/a><\/em>  alertam que essa rememora\u00e7\u00e3o pode representar um perigo, pois traz uma press\u00e3o est\u00e9tica intensa, em que o corpo muito magro \u00e9 a maior refer\u00eancia, excluindo os outros tipos de corpos que s\u00e3o vistos na grande maioria da sociedade. Al\u00e9m disso os ve\u00edculos pontuam que a potencializa\u00e7\u00e3o que as plataformas de m\u00eddias sociais geram nos dias atuais gera uma a dissemina\u00e7\u00e3o dessas problem\u00e1ticas sem controle. <\/p>\n\n\n\n<p>Bella Hadid, que possui mais de 58 milh\u00f5es de seguidores no Instagram, \u00e9 considerada um \u00edcone Fashion e aderiu a est\u00e9tica Y2K. Por isso, al\u00e9m de se tornar um s\u00edmbolo da moda dos anos 2000, a modelo se tornou uma refer\u00eancia de padr\u00e3o de corporal, muito magro e com poucas curvas. <\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CZ2NuBYFOy-\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CZ2NuBYFOy-\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver essa foto no Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CZ2NuBYFOy-\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por Bella \ud83e\udd8b (@bellahadid)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 tend\u00eancia para 2023?<\/h2>\n\n\n\n<p>O documento <a href=\"https:\/\/www.wundermanthompson.com\/pt\/insight\/the-future-100-2023-latam\" target=\"_blank\" rel=\"noreferrer noopener\">Future 100 Latam 2023<\/a> \u00e9 um relat\u00f3rio feito pela Wunderman Thompson Intelligence em parceria com a companhia a\u00e9rea Latam que apresenta as principais tend\u00eancias deste ano na Am\u00e9rica Latina. O relat\u00f3rio trouxe as <strong>20 trends mais relevantes que colocam a regi\u00e3o na posi\u00e7\u00e3o de protagonista em rela\u00e7\u00e3o \u00e0s transforma\u00e7\u00f5es globais<\/strong>. Os temas v\u00e3o desde jogos at\u00e9 sa\u00fade, universos digitais, empreendimentos, moda e comportamento. Algumas dessas tend\u00eancias s\u00e3o:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>A Onda Artesanal<br><\/strong>Evolu\u00e7\u00e3o de um movimento de micro empresariado j\u00e1 existente para uma nova economia artesanal que pode redefinir os moldes do trabalho e de consumo simultaneamente. Com a maior valoriza\u00e7\u00e3o do produto artesanal, surgem os potenciais de realiza\u00e7\u00e3o pessoal, compromisso com o meio ambiente, regresso \u00e0 identidade e prefer\u00eancia ao que \u00e9 local.<\/li>\n\n\n\n<li><strong>Situationships<\/strong> <br>A Gera\u00e7\u00e3o Z est\u00e1 redefinindo as regras para rela\u00e7\u00f5es rom\u00e2nticas, sem r\u00f3tulos ou compromissos. O objetivo geralmente \u00e9 suprir alguma necessidade, seja f\u00edsica, amorosa ou emocional, sem um prazo determinado.&nbsp;<\/li>\n\n\n\n<li><strong>Feeds conectados com ao bem-estar<br><\/strong>As pessoas est\u00e3o procurando maneiras positivas de compromisso e apoio emocional online. Assim, desejos de mudan\u00e7a dos usu\u00e1rios geram surgimentos de novas plataformas e reformula\u00e7\u00e3o dos feeds em torno da positividade e do encorajamento.<\/li>\n\n\n\n<li><strong>Amplia\u00e7\u00e3o da diversidade de criadores <br><\/strong>Os consumidores apoiam os esfor\u00e7os de marcas verdadeiramente inclusivas,pois h\u00e1 uma busca por representa\u00e7\u00e3o aut\u00eantica na publicidade. Ao se envolver e interagir com comunidades marginalizadas, as marcas podem oferecer autenticidade enquanto aumentam a representa\u00e7\u00e3o, o empoderamento e a igualdade de oportunidades.<\/li>\n\n\n\n<li><strong>Beleza afirmativa <br><\/strong>A beleza se fundiu com a descoberta, explora\u00e7\u00e3o e versatilidade da identidade, colocando a maquiagem como uma atitude de autoafirma\u00e7\u00e3o. A beleza est\u00e1 caminhando para comunicar cren\u00e7as, sentimentos ou pontos de vista pessoais. Se tornar\u00e1 um reflexo das mudan\u00e7as nos estados emocionais dos usu\u00e1rios, abrindo as portas para identidades infinitas, sendo tamb\u00e9m uma forma de celebrar a diversidade e as mais variadas formas de apar\u00eaencia.<\/li>\n\n\n\n<li><strong>Com\u00e9rcio Cocriativo <br><\/strong>A criatividade e a colabora\u00e7\u00e3o est\u00e3o se tornando o novo s\u00edmbolo de status e as marcas est\u00e3o ajustando suas ativa\u00e7\u00f5es virtuais para intercambiar criatividade e cocria\u00e7\u00e3o com produtos tradicionais.Democratiza\u00e7\u00e3o do com\u00e9rcio virtual, oferecendo controle criativo a seus consumidores<\/li>\n\n\n\n<li><strong>Fitness Emocional <br><\/strong>O exerc\u00edcio f\u00edsico est\u00e1 passando a ser feito para elevar as emo\u00e7\u00f5es e est\u00e1 ajudando a gerar alegria.As marcas de fitness est\u00e3o voltando seus produtos e posicionamentos para abordar tamb\u00e9m a sa\u00fade emocional. A busca pelo sentir-se bem fisicamente e mentalmente pode indicar uma mudan\u00e7a futura no conceito de estado f\u00edsico, levando para uma dimens\u00e3o ampla em que todos os estados se complementam.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Como prever tend\u00eancias?<\/h2>\n\n\n\n<p>Segundo Ang\u00e9lica Adverse, os estudos de tend\u00eancias s\u00e3o considerados <strong>multidisciplinares <\/strong>e, normalmente, come\u00e7am com as pesquisas etnogr\u00e1ficas, que envolvem antrop\u00f3logos, soci\u00f3logos e outros interessados em analisar comportamentos e consumos. Essas pesquisas se concentram em quatro pilares: <strong>lugares<\/strong>, <strong>pessoas<\/strong>, <strong>manifesta\u00e7\u00f5es <\/strong>e<strong> linguagens culturais<\/strong>. Por\u00e9m, os estudos necessitam levar em conta o identitarismo e a diversidade cultural. A an\u00e1lise de tend\u00eancias precisa levar em conta tanto o passado quanto o presente e pode ser realizada em qualquer lugar.<\/p>\n\n\n\n<p>A gerente de <em>client services<\/em> da WGSN Am\u00e9rica Latina, Mariana Santiloni, afirma que a metodologia da empresa para prever tend\u00eancias analisa v\u00e1rias vertentes: pol\u00edtica, economia, sociedade, tecnologia, ind\u00fastria, moda, beleza, arte e cultura. Nesse processo h\u00e1 identifica\u00e7\u00e3o de dois tipos de trends, as <strong>macrotend\u00eancias <\/strong>e as <strong>microtend\u00eancias<\/strong>.<\/p>\n\n\n\n<p>As macrotend\u00eancias s\u00e3o <strong>movimentos sociais disruptivos<\/strong> que passam por um per\u00edodo de evolu\u00e7\u00e3o com demorada ades\u00e3o da massa, como o empoderamento feminino. Outro exemplo \u00e9 o autocuidado, movimento que j\u00e1 \u00e9 muito propagado pelo <em>maistream<\/em> e est\u00e1 cada vez mais sendo adotado pela popula\u00e7\u00e3o, por meio de produtos de cabelo, de <em>skincare<\/em>, \u00f3leos essenciais, terapias alternativas e outros. <\/p>\n\n\n\n<p>J\u00e1 as microtend\u00eancias, podem se apresentar como um produto, um comportamento ou at\u00e9 mesmo em uma cor que chega mais r\u00e1pido ao grande p\u00fablico. Essas <em>trends <\/em>podem ser consideradas <strong>manifesta\u00e7\u00f5es de uma macrotend\u00eancia<\/strong>. Um bom exemplo \u00e9 o rosa Valentino, que surgiu no desfile outono inverno 2022 como uma co-cria\u00e7\u00e3o do diretor da marca, Pierpaolo Piccioli, e da organiza\u00e7\u00e3o Pantone, se tornando a cor mais marcante do ano, vestida por in\u00fameros artistas e celebridades. <\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Cgz5Zwju4OF\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Cgz5Zwju4OF\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver essa foto no Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/Cgz5Zwju4OF\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por Zendaya (@zendaya)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\">Impactos da ind\u00fastria da moda e ESG<\/h2>\n\n\n\n<p>O desenvolvimento sustent\u00e1vel \u00e9 um tema discutido desde os anos 70, com in\u00fameras confer\u00eancias internacionais, em que as na\u00e7\u00f5es discutiram o futuro mundial com rela\u00e7\u00e3o ao meio ambiente e recursos naturais. Esses debates perduram at\u00e9 os dias atuais e Angelica Adverse alerta que essa tem\u00e1tica n\u00e3o funciona mais como apenas uma tend\u00eancia. Hoje em dia, a sustentabilidade \u00e9 um direcionamento que deve ser adotado para garantir a sobreviv\u00eancia humana. <\/p>\n\n\n\n<p>A professora e pesquisadora da UFMG explica que existe uma mudan\u00e7a na consci\u00eancia da ind\u00fastria da moda em rela\u00e7\u00e3o \u00e0 responsabilidade sustent\u00e1vel e projetos com impactos positivos na sociedade. <\/p>\n\n\n\n<p>Diante desse cen\u00e1rio, o termo ESG vem ganhando espa\u00e7o nos espa\u00e7os digitais e nas empresas. A sigla, que significa <em><strong>Enviroment<\/strong>, <strong>Social<\/strong>, <strong>Governance<\/strong><\/em>, fazendo refer\u00eancia ao meio ambiental, social e de governan\u00e7a, surgiu em 2004 dentro da <a href=\"https:\/\/brasil.un.org\/pt-br\" target=\"_blank\" rel=\"noreferrer noopener\">ONU<\/a> como uma defini\u00e7\u00e3o para os novos moldes da sustentabilidade empresarial. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mudan\u00e7as dentro das empresas <\/h3>\n\n\n\n<p>O estudo lan\u00e7ado pela <a href=\"https:\/\/www.pactoglobal.org.br\/noticia\/520\/stilingue-e-rede-brasil-do-pacto-global-lancam-estudo-sobre-a-evolucao-do-esg-no-brasil\" target=\"_blank\" rel=\"noreferrer noopener\">Rede Brasil do Pacto Global da ONU em parceria com a Stilingue<\/a> em maio de 2021 investiga temas e marcas mais envolvidos com o conceito, trazendo uma an\u00e1lise integrada de informa\u00e7\u00f5es (mais de 35 milh\u00f5es de publica\u00e7\u00f5es no ambiente digital no per\u00edodo de janeiro de 2019 a dezembro de 2020) e resultados de pesquisa quantitativa e qualitativa (realizadas no per\u00edodo de fevereiro e mar\u00e7o de 2021). A pesquisa conta com 308 membros da Rede Brasil do Pacto Global e investiga percep\u00e7\u00f5es e a\u00e7\u00f5es pr\u00e1ticas de ESG dentro das empresas mais atuantes nesse setor no pa\u00eds.<\/p>\n\n\n\n<p>De acordo com o estudo intitulado A evolu\u00e7\u00e3o do ESG no Brasil, esse conceito est\u00e1 em ascens\u00e3o com crescente intera\u00e7\u00e3o digital e uma intensa mobiliza\u00e7\u00e3o do mercado, al\u00e9m de uma corrida das empresas por maior compreens\u00e3o. <\/p>\n\n\n\n<div class=\"flourish-embed\" data-src=\"story\/1922598\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><\/div>\n\n\n\n<p>Dentro do estudo publicado pela Rede Brasil do Pacto Global tamb\u00e9m \u00e9 feita uma an\u00e1lise setorial das a\u00e7\u00f5es tomadas para gerar mais impactos positivos nas 3 frentes do ESG. A pesquisa examinou as iniciativas tomadas dentro do setor de agroneg\u00f3cio; alimentos e bebidas; financeiro; energia e moda e beleza. Para o segmento de moda e beleza, o termo ESG foi novidade para 40% dos entrevistados no ano de 2020. Por\u00e9m, todos afirmaram que s\u00e3o estimulados a repensar constantemente projetos e a\u00e7\u00f5es para gerar um maior impacto positivo dentro das tr\u00eas vertentes, social, ambiental e de governan\u00e7a.<\/p>\n\n\n\n<div class=\"flourish-embed flourish-hierarchy\" data-src=\"visualisation\/13883905\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><\/div>\n\n\n\n<p>Al\u00e9m disso, investidores e consumidores tamb\u00e9m revelam uma forte tend\u00eancia em investir, consumir ou at\u00e9 mesmo trabalhar em empresas sustent\u00e1veis, devido \u00e0 busca por prop\u00f3sito e por um olhar mais humano e consciente. Todos os interessados est\u00e3o mais atentos e exigentes por uma maior performance socioambiental e de governan\u00e7a e, ainda, associada a melhores resultados financeiros.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Iniciativa transformadora, mas com reduzido alcance<\/h3>\n\n\n\n<p>Apesar do ESG ser uma tend\u00eancia em ascens\u00e3o, as informa\u00e7\u00f5es coletadas na pesquisa est\u00e3o em um propor\u00e7\u00e3o muito reduzida em rela\u00e7\u00e3o \u00e0 totalidade de organiza\u00e7\u00f5es brasileiras. Segundo o Minist\u00e9rio da Economia, o Brasil encerrou o ano de 2022 com mais de 20 milh\u00f5es de empresas ativas, em compara\u00e7\u00e3o \u00e0 amostra de 308 membros do Pacto Global analisada. <\/p>\n\n\n\n<p>Logo, por mais que o ESG seja uma iniciativa abrangente na melhora das rela\u00e7\u00f5es entre as companhias, o meio ambiente e a sociedade; seu impacto ainda \u00e9 muito pequeno em um universo macro. Essas iniciativas ainda n\u00e3o conseguem reduzir de forma significativa problemas como polui\u00e7\u00e3o, descarte de res\u00edduos, condi\u00e7\u00f5es de trabalho degradantes, din\u00e2micas empresariais disfuncionais, desigualdades e falta de iniciativas sociais. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Impactos nocivos \u00e1 sociedade e ao meio ambiente <\/h3>\n\n\n\n<p>Segundo o levantamento feito pela <a href=\"https:\/\/globalfashionagenda.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Global Fashion Agenda<\/a> , organiza\u00e7\u00e3o sem fins lucrativos, esse mercado continua sendo o <strong>segundo mais poluidor do mundo<\/strong>. De acordo com a pesquisa, mais de 92 milh\u00f5es de toneladas de res\u00edduos t\u00eaxteis foram descartados no per\u00edodo recente. A partir desses n\u00fameros, a proje\u00e7\u00e3o feita consiste em um aumento de 60%, ou mais de 140 milh\u00f5es de toneladas nos pr\u00f3ximos oito anos. <\/p>\n\n\n\n<p>Al\u00e9m disso existem diversas outras problem\u00e1ticas de governan\u00e7a e de car\u00e1ter social que est\u00e3o associadas \u00e0 ind\u00fastria da moda. Dados do <a href=\"https:\/\/www.walkfree.org\/projects\/the-global-slavery-index\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00cdndice de Escravid\u00e3o Moderna<\/a> (2018) estimam que 354 bilh\u00f5es de d\u00f3lares em itens produzidos por m\u00e3o de obra an\u00e1loga \u00e0 escravid\u00e3o podem ser importados por pa\u00edses do grupo G20. Desse total, mais de um ter\u00e7o s\u00e3o pe\u00e7as de vestu\u00e1rio.<\/p>\n\n\n\n<p>Exemplo disso s\u00e3o os casos not\u00e1veis de grifes como a Am\u00edssima e a Animale denunciados pelo site <a href=\"https:\/\/reporterbrasil.org.br\/2018\/12\/com-amissima-sao-38-as-marcas-de-moda-envolvidas-com-trabalho-escravo-no-brasil\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rep\u00f3rter Brasil<\/a>. A primeira marca foi condenada pela Superintend\u00eancia Regional do Trabalho e Emprego de S\u00e3o Paulo por manter duas oficinas de confec\u00e7\u00e3o cujos funcion\u00e1rios trabalhavam em condi\u00e7\u00f5es extremamente prec\u00e1rias e abusivas. A companhia foi obrigada a pagar indeniza\u00e7\u00f5es de R$ 533 mil. <\/p>\n\n\n\n<p>A segunda empresa, que pertence ao grupo Soma, junto com nomes como Farm, F\u00e1bula, A. Brand, FYI, Foxton e Off Premium, tamb\u00e9m foi associada a casos de trabalho an\u00e1logo \u00e0 escravid\u00e3o segundo o Minist\u00e9rio da Economia. A grife foi acusada de subcontratar costureiros imigrantes bolivianos e submet\u00ea-los a jornadas de mais de 12 horas por dia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gloss\u00e1rio: termos da moda<\/h2>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"n2-section-smartslider fitvidsignore  n2_clear\" data-ssid=\"46\"><div id=\"n2-ss-46-align\" class=\"n2-ss-align\"><div class=\"n2-padding\"><div id=\"n2-ss-46\" data-creator=\"Smart Slider 3\" data-responsive=\"auto\" class=\"n2-ss-slider n2-ow n2-has-hover n2notransition  \"><div class=\"n2-ss-slider-wrapper-inside\">\n        <div class=\"n2-ss-slider-1 n2_ss__touch_element n2-ow\">\n            <div class=\"n2-ss-slider-2 n2-ow\">\n                                                <div class=\"n2-ss-slider-3 n2-ow\">\n\n                    <div class=\"n2-ss-slide-backgrounds n2-ow-all\"><div class=\"n2-ss-slide-background\" data-public-id=\"1\" data-mode=\"fill\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/0.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"2\" data-mode=\"fill\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/1.jpg\" alt=\"\" title=\"\" loading=\"lazy\" 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title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"14\" data-mode=\"fill\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/13.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"15\" data-mode=\"fill\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/14.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"16\" data-mode=\"fill\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/15.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"17\" data-mode=\"fill\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/16.jpg\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><\/div>                    <div class=\"n2-ss-slider-4 n2-ow\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1890 1417\" data-related-device=\"desktopPortrait\" class=\"n2-ow n2-ss-preserve-size n2-ss-preserve-size--slider n2-ss-slide-limiter\"><\/svg><div data-first=\"1\" data-slide-duration=\"0\" data-id=\"442\" data-slide-public-id=\"1\" data-title=\"Gloss\u00e1rio de conceitos\" class=\"n2-ss-slide n2-ow  n2-ss-slide-442\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Gloss\u00e1rio de conceitos<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-wLUzdQR4qX53\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"408\" data-slide-public-id=\"2\" aria-hidden=\"true\" data-title=\"Tend\u00eancia\" class=\"n2-ss-slide n2-ow  n2-ss-slide-408\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Tend\u00eancia<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-qSa8glVkQ96F\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"441\" data-slide-public-id=\"3\" aria-hidden=\"true\" data-title=\"Tempo Sincr\u00f4nico e Diacr\u00f4nico\" class=\"n2-ss-slide n2-ow  n2-ss-slide-441\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Tempo Sincr\u00f4nico e Diacr\u00f4nico<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-MrUriA0cXopN\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"410\" data-slide-public-id=\"4\" aria-hidden=\"true\" data-title=\"Mimetismo\" class=\"n2-ss-slide n2-ow  n2-ss-slide-410\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Mimetismo<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-va8GRbctN0mo\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"411\" data-slide-public-id=\"5\" aria-hidden=\"true\" data-title=\"Aha Est\u00e9tico\" class=\"n2-ss-slide n2-ow  n2-ss-slide-411\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Aha Est\u00e9tico<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-OzG7vG7iWIRA\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"412\" data-slide-public-id=\"6\" aria-hidden=\"true\" data-title=\"Inovadores\" class=\"n2-ss-slide n2-ow  n2-ss-slide-412\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Inovadores<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-TRXdJLveSY7M\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"413\" data-slide-public-id=\"7\" aria-hidden=\"true\" data-title=\"Early Adopters\" class=\"n2-ss-slide n2-ow  n2-ss-slide-413\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Early Adopters<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-RzcNeniJtPZ7\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"414\" data-slide-public-id=\"8\" aria-hidden=\"true\" data-title=\"Mainstream\" class=\"n2-ss-slide n2-ow  n2-ss-slide-414\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Mainstream<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-bK47xykFt15P\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"415\" data-slide-public-id=\"9\" aria-hidden=\"true\" data-title=\"Macrotend\u00eancias\" class=\"n2-ss-slide n2-ow  n2-ss-slide-415\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Macrotend\u00eancias<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-wUDYfFrwIyEu\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"416\" data-slide-public-id=\"10\" aria-hidden=\"true\" data-title=\"Microtend\u00eancias\" class=\"n2-ss-slide n2-ow  n2-ss-slide-416\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Microtend\u00eancias<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-Q4mUfUhVTpF5\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"421\" data-slide-public-id=\"11\" aria-hidden=\"true\" data-title=\"Hit de temporada\" class=\"n2-ss-slide n2-ow  n2-ss-slide-421\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Hit de temporada<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-hJlymvjpqyxL\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"417\" data-slide-public-id=\"12\" aria-hidden=\"true\" data-title=\"Tend\u00eancia Remanescente\" class=\"n2-ss-slide n2-ow  n2-ss-slide-417\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Tend\u00eancia Remanescente<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-53iLjUAEuy8v\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"418\" data-slide-public-id=\"13\" aria-hidden=\"true\" data-title=\"Teoria do ciclo de 20 anos\" class=\"n2-ss-slide n2-ow  n2-ss-slide-418\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Teoria do ciclo de 20 anos<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-N7useSG7kkgK\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"419\" data-slide-public-id=\"14\" aria-hidden=\"true\" data-title=\"Flu\u00eancia\" class=\"n2-ss-slide n2-ow  n2-ss-slide-419\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Flu\u00eancia<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-ki65XMrjnN9h\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"420\" data-slide-public-id=\"15\" aria-hidden=\"true\" data-title=\"Disflu\u00eancia\" class=\"n2-ss-slide n2-ow  n2-ss-slide-420\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Disflu\u00eancia<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-rUlqpJpd6DHZ\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"443\" data-slide-public-id=\"16\" aria-hidden=\"true\" data-title=\"Bir\u00f4\" class=\"n2-ss-slide n2-ow  n2-ss-slide-443\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Bir\u00f4<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-CfHW0BBXpPXQ\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"444\" data-slide-public-id=\"17\" aria-hidden=\"true\" data-title=\"Trendsetters\" class=\"n2-ss-slide n2-ow  n2-ss-slide-444\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Trendsetters<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-78dr4LdRPrla\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div>                    <\/div>\n\n                                    <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"n2-ss-slider-controls n2-ss-slider-controls-absolute-left-center\"><div style=\"--widget-offset:15px;\" class=\"n2-ss-widget nextend-arrow n2-ow-all nextend-arrow-previous  nextend-arrow-animated-fade\" data-hide-mobileportrait=\"1\" id=\"n2-ss-46-arrow-previous\" role=\"button\" aria-label=\"previous arrow\" tabindex=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" class=\"skip-lazy\" data-skip-lazy=\"1\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMzIiIGhlaWdodD0iMzIiIHZpZXdCb3g9IjAgMCAzMiAzMiIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj4KICAgIDxwYXRoIGQ9Ik0xMS40MzMgMTUuOTkyTDIyLjY5IDUuNzEyYy4zOTMtLjM5LjM5My0xLjAzIDAtMS40Mi0uMzkzLS4zOS0xLjAzLS4zOS0xLjQyMyAwbC0xMS45OCAxMC45NGMtLjIxLjIxLS4zLjQ5LS4yODUuNzYtLjAxNS4yOC4wNzUuNTYuMjg0Ljc3bDExLjk4IDEwLjk0Yy4zOTMuMzkgMS4wMy4zOSAxLjQyNCAwIC4zOTMtLjQuMzkzLTEuMDMgMC0xLjQybC0xMS4yNTctMTAuMjkiCiAgICAgICAgICBmaWxsPSIjZmZmZmZmIiBvcGFjaXR5PSIwLjgiIGZpbGwtcnVsZT0iZXZlbm9kZCIvPgo8L3N2Zz4=\" alt=\"previous arrow\"><\/div><\/div><div class=\"n2-ss-slider-controls n2-ss-slider-controls-absolute-right-center\"><div style=\"--widget-offset:15px;\" class=\"n2-ss-widget nextend-arrow n2-ow-all nextend-arrow-next  nextend-arrow-animated-fade\" data-hide-mobileportrait=\"1\" id=\"n2-ss-46-arrow-next\" role=\"button\" aria-label=\"next arrow\" tabindex=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" class=\"skip-lazy\" data-skip-lazy=\"1\" src=\"data:image\/svg+xml;base64,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\" alt=\"next arrow\"><\/div><\/div><\/div><\/div><ss3-loader><\/ss3-loader><\/div><\/div><div class=\"n2_clear\"><\/div><\/div><\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Empreendedorismo e tend\u00eancias<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Moda praia \u00e9 tend\u00eancia nas ruas de BH<\/h3>\n\n\n\n<p>Rafaela Abritta \u00e9 jornalista e dona da loja de biqu\u00ednis <a href=\"https:\/\/www.lilobeachwear.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lilo Beachwear<\/a>, que est\u00e1 expandindo seu neg\u00f3cio e crescendo no cen\u00e1rio de varejo em Belo Horizonte. A empreendedora afirmou que a cria\u00e7\u00e3o dos produtos \u00e9 feita por ela e pelas costureiras que fazem as pe\u00e7as, al\u00e9m de contar com sugest\u00f5es das Lilo Girls (seguidoras e consumidoras da loja). <\/p>\n\n\n\n<p>Rafa contou que ao longo da hist\u00f3ria da loja, o surgimento e retorno das tend\u00eancias de cada \u00e9poca influenciou no processo de cria\u00e7\u00e3o, gerando uma <strong>necessidade de adaptar as pe\u00e7as<\/strong>. A jornalista afirmou que \u00e9 preciso ter aten\u00e7\u00e3o ao mercado nacional e internacional, possuir um olhar est\u00e9tico apurado e garantir o conforto, tudo isso associado a uma adapta\u00e7\u00e3o a todos os tipos de corpos. Al\u00e9m disso, ela ressaltou a import\u00e2ncia de<strong> monitorar as plataformas de m\u00eddias sociais<\/strong> e atividades de influenciadores que afetam diretamente os pedidos das clientes. Escute a explica\u00e7\u00e3o completa:<\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/video-rafela-lilo-made-with-clipchamp_RV4b0cUS-audio-extractor.net_.mp3\"><\/audio><\/figure>\n\n\n\n<p>A  dona da Lilo beachwear relatou que quando se trabalha com a moda praia, \u00e9 preciso pensar n\u00e3o somente nas pe\u00e7as e na qualidade do tecido, mas na realidade do Brasil, em que existem corpos e tons de pele distintos. Por isso, a empreendedora destaca que \u00e9 necess\u00e1rio sempre ter cuidado e aten\u00e7\u00e3o com esses aspectos para levar as necessidades de cada cliente para o universo do <em>beachwear<\/em>.<\/p>\n\n\n\n<p>Sobre tend\u00eancias, Rafaela disse que a <strong>moda \u00e9 c\u00edclica<\/strong>, ou seja, um produto que n\u00e3o est\u00e1 dando certo hoje, pode funcionar no futuro. Desse modo, \u00e9 importante estar antenado e conectado \u00e0s <em>trends<\/em> para reconhecer seus fins e fatores que podem traz\u00ea-las de volta. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Versatilidade como tend\u00eancia<\/h4>\n\n\n\n<p>A empreendedora pontuou que refor\u00e7a atrav\u00e9s de suas m\u00eddias sociais e no dia-a-dia da loja que o biqu\u00edni n\u00e3o precisa ser uma usado somente na praia ou piscina, sua inten\u00e7\u00e3o \u00e9 fazer com que essa pe\u00e7a seja algo atemporal, que possa ser usada em qualquer situa\u00e7\u00e3o, como por exemplo em festas, <em>pool parties<\/em>, sa\u00eddas para drinks em bares, encontros com as amigas, baladas e at\u00e9 mesmo no cotidiano.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CqWZMPFpY4L\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CqWZMPFpY4L\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver essa foto no Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CqWZMPFpY4L\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por Rafaela Abritta (@rafaabritta)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h4 class=\"wp-block-heading\">Comunica\u00e7\u00e3o \u00e9 pe\u00e7a chave para trabalhar com empreendedorismo e tend\u00eancias<\/h4>\n\n\n\n<p>A jornalista formada pela Universidade Federal de Minas Gerais (UFMG), declarou que o curso ajudou em sua jornada como empreendedora e foi importante para o crescimento da loja. Para ela, o curso agregou principalmente na <strong>constru\u00e7\u00e3o de marketing e na comunica\u00e7\u00e3o com a comunidade da Lilo<\/strong>. Rafaela Abritta relembrou suas viv\u00eancias no campo do jornalismo contribu\u00edram para uma comunica\u00e7\u00e3o mais assertiva e tarefas como a cria\u00e7\u00e3o de conte\u00fados e edi\u00e7\u00e3o de v\u00eddeo. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Lilo Girls: sentimento de comunidade de fidelidade<\/h4>\n\n\n\n<p>A comunidade de Lilo Girls, segundo a dona da loja, \u00e9 bastante unida, compostas por clientes que interagem muito no perfil do Instagram da loja, e sempre mandam sugest\u00f5es de modelos. De acordo com Rafa, essa troca \u00e9 fundamental, pois a partir dela surgem novas refer\u00eancias, cr\u00edticas e necessidades. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"988\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" src=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/AF1QipNG9q_ep4LDpxvupON8MUY0CFgy9DzuNxplzdNa_w600-h988-p-k-no.jpg\" alt=\"\" class=\"wp-image-13370\" srcset=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/AF1QipNG9q_ep4LDpxvupON8MUY0CFgy9DzuNxplzdNa_w600-h988-p-k-no.jpg 600w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/AF1QipNG9q_ep4LDpxvupON8MUY0CFgy9DzuNxplzdNa_w600-h988-p-k-no-182x300.jpg 182w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/AF1QipNG9q_ep4LDpxvupON8MUY0CFgy9DzuNxplzdNa_w600-h988-p-k-no-370x609.jpg 370w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/AF1QipNG9q_ep4LDpxvupON8MUY0CFgy9DzuNxplzdNa_w600-h988-p-k-no-270x445.jpg 270w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/AF1QipNG9q_ep4LDpxvupON8MUY0CFgy9DzuNxplzdNa_w600-h988-p-k-no-570x939.jpg 570w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/AF1QipNG9q_ep4LDpxvupON8MUY0CFgy9DzuNxplzdNa_w600-h988-p-k-no-150x247.jpg 150w\" \/><figcaption class=\"wp-element-caption\">Espa\u00e7o de entrada da loja f\u00edsica da Lilo Beachwear. Foto: Reprodu\u00e7\u00e3o Google Imagens Lilo Beachwear.\n<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Eleg\u00e2ncia, conforto e atemporalidade<\/h3>\n\n\n\n<p>Ge\u00f3rgia Brant \u00e9 dona da loja de roupas <a href=\"https:\/\/shopgeorgia.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ge\u00f3rgia<\/a>, sediada em Belo Horizonte, cujas pe\u00e7as t\u00eam como principal objetivo transparecer eleg\u00e2ncia e conforto. A designer relatou que as tend\u00eancias est\u00e3o presentes na grande maioria das marcas, incluindo a sua, que busca trabalhar com o cl\u00e1ssico e a atemporalidade. Entretanto, sua marca segue uma l\u00f3gica contr\u00e1ria ao <em>fast fashion<\/em>, de maneira que as <em>trends <\/em>n\u00e3o est\u00e3o sempre presentes, mas s\u00e3o incorporadas de forma adaptada.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Cria\u00e7\u00e3o de produtos<\/h4>\n\n\n\n<p>Em entrevista, Ge\u00f3rgia falou sobre como funciona o processo de cria\u00e7\u00e3o de produtos em sua marca. Segundo ela, a empresa busca focar no perfil geral das clientes e em suas demandas na hora de criar uma pe\u00e7a, mas ainda sim mantendo uma camada do estilo e da <strong>ess\u00eancia da marca<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Por mais que a gente n\u00e3o seja uma marca dependente de tend\u00eancias, e nossa marca ser muito voltada para uma pe\u00e7a mais atemporal e mais cl\u00e1ssica, sempre que uma [tend\u00eancia] come\u00e7a a chegar na borda para todo mundo, acaba afetando o nosso desejo. A gente come\u00e7a a ver tanto, tanto, que acabamos querendo vestir. Ent\u00e3o a gente consegue, \u00e0s vezes, adaptar para o estilo da marca. A gente n\u00e3o trabalha com <em>fast fashion<\/em><\/p>\n<cite>Ge\u00f3rgia Brant<\/cite><\/blockquote>\n\n\n\n<p>A produ\u00e7\u00e3o de pe\u00e7as que remetem \u00e0s <em>trends<\/em> da \u00e9poca, mas que n\u00e3o deixam de ser vers\u00e1teis, atemporais e duradouras \u00e9 o foco da loja Georgia e o que \u00e9 mais procurado por seu p\u00fablico. A designer afirma que busca sempre trazer um pouco do que est\u00e1 acontecendo no mundo da moda e adaptar ao DNA da marca.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Csg7KIKu4cI\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/Csg7KIKu4cI\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver essa foto no Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/Csg7KIKu4cI\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por GEO\u0304RGIA (@georgia.oficial)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Cole\u00e7\u00f5es limitadas&nbsp;<\/strong><\/h4>\n\n\n\n<p>A marca possui cole\u00e7\u00f5es limitadas compostas de pe\u00e7as com padr\u00f5es originais, o que confere uma <strong>exclusividade <\/strong>ao produto. As estampas, apesar de serem sempre cl\u00e1ssicas, como a caxemira e as listras, s\u00e3o escolhidas para lan\u00e7amento a partir do cen\u00e1rio de cada \u00e9poca. A designer define esses padr\u00f5es como aspectos mais pontuais que coordenam com o resto da cole\u00e7\u00e3o, mas que por serem passageiras, trazem um <strong>momento de novidade <\/strong>para a marca.<\/p>\n\n\n\n<p>Em contrapartida, a empresa tamb\u00e9m possue produtos que est\u00e3o no cat\u00e1logo h\u00e1 6 anos. S\u00e3o os chamados produtos <em>carro-chefe<\/em>. Georgia ressalta a import\u00e2ncia de ter esses produtos fixos dispon\u00edveis:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Isso dessatura um pouco essa hiper necessidade de se trazer novidade o tempo inteiro (&#8230;). N\u00e3o \u00e9 o nosso carro chefe trazer todas as tend\u00eancias que surgem \u201d<\/p>\n<cite>Ge\u00f3rgia Brant<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"650\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" src=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/sim-4.jpg\" alt=\"\" class=\"wp-image-13375\" srcset=\"https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/sim-4.jpg 600w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/sim-4-277x300.jpg 277w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/sim-4-370x401.jpg 370w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/sim-4-270x293.jpg 270w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/sim-4-570x618.jpg 570w, https:\/\/blogfca.pucminas.br\/colab\/wp-content\/uploads\/2023\/05\/sim-4-150x163.jpg 150w\" \/><figcaption class=\"wp-element-caption\">Balc\u00e3o da loja f\u00edsica da Ge\u00f3rgia Brand. Foto: Reprodu\u00e7\u00e3o Google Imagens Ge\u00f3rgia Oficial.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Leia mais: <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blogfca.pucminas.br\/colab\/pesquisa-aborda-feminismo-body-positive-e-moda-em-analise-de-capas-da-vogue\/\" target=\"_blank\" rel=\"noreferrer noopener\">Feminismo, body positive e moda em an\u00e1lise de capas da Vogue<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blogfca.pucminas.br\/colab\/slow-fashion-e-a-transformacao-na-moda\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tend\u00eancia slow fashion e a transforma\u00e7\u00e3o na moda<\/a><\/li>\n<\/ul>\n\n\n\n<pre class=\"wp-block-verse\">Reportagem desenvolvida por Ana Carolina Gomez, Julia Vargas, L\u00edvia Tertuliano, Lucas Izidro e Maria Carolina Firmino para a disciplina Laborat\u00f3rio de Jornalismo Digital no semestre 2023\/1.<\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Da moda ao comportamento, trends funcionam como motor e reflexo da sociedade<\/p>\n","protected":false},"author":7,"featured_media":13434,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[1469,5],"tags":[588,451,1529,651,1531,1528,669,48,558,1428],"class_list":["post-12922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lab-jor-digi","category-sociedade","tag-beleza","tag-comportamento","tag-consumo","tag-empreendedorismo","tag-esg","tag-hit","tag-industria-da-moda","tag-lifestyle-2","tag-moda","tag-tendencias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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