{"id":5918,"date":"2024-10-08T09:21:59","date_gmt":"2024-10-08T12:21:59","guid":{"rendered":"https:\/\/blogfca.pucminas.br\/ccm\/?p=5918"},"modified":"2024-10-08T09:21:59","modified_gmt":"2024-10-08T12:21:59","slug":"o-futuro-e-2000-a-estrategia-de-marketing-por-tras-do-the-boring-phone-da-heineken","status":"publish","type":"post","link":"https:\/\/blogfca.pucminas.br\/ccm\/o-futuro-e-2000-a-estrategia-de-marketing-por-tras-do-the-boring-phone-da-heineken\/","title":{"rendered":"O futuro \u00e9 2000! A estrat\u00e9gia de marketing por tr\u00e1s do The Boring Phone da Heineken"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Por: Maria Paula Resende Morais<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-5919\" src=\"https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2024\/10\/imagem_2024-10-08_091752908-1024x576.png\" alt=\"\" width=\"353\" height=\"199\" srcset=\"https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2024\/10\/imagem_2024-10-08_091752908-1024x576.png 1024w, https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2024\/10\/imagem_2024-10-08_091752908-300x169.png 300w, https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2024\/10\/imagem_2024-10-08_091752908-768x432.png 768w, https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2024\/10\/imagem_2024-10-08_091752908-460x260.png 460w, https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2024\/10\/imagem_2024-10-08_091752908.png 1280w\" sizes=\"auto, (max-width: 353px) 100vw, 353px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u201cMenos no seu celular, mais na vida real\u201d. Essa \u00e9 a frase principal que guia uma nova promo\u00e7\u00e3o da cervejaria Heineken.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A cervejaria lan\u00e7ou neste ano uma nova campanha que tem como foco promover a vida social das pessoas, assim elas podem consumir mais a cerveja (produto principal deles). Entre os grandes empecilhos que encontrado pelas pessoas em rela\u00e7\u00e3o ao conv\u00edvio social \u00e9 o uso constante do celular e das redes sociais. A necessidade de se fazer presente online demanda tempo e, algumas vezes, compromete o conv\u00edvio social.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Como fazer as pessoas \u201cdesistirem\u201d dessa tecnologia? Vendendo algo diferente e fazendo com que elas acreditem que precisam daquele novo produto. Assim como outras campanhas que utilizam dos gatilhos mentais no marketing. a Heineken tamb\u00e9m se utilizou da urg\u00eancia, da novidade e a escassez para trazer de volta algo que j\u00e1 \u00e9 conhecido pelo p\u00fablico consumidor da cerveja, mas por tempo limitado.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Os smartphones n\u00e3o surgiram como conhecemos hoje. Com telas menores, teclas, c\u00e2mera de baixa resolu\u00e7\u00e3o, e sem acesso \u00e0 internet, os celulares no in\u00edcio dos anos 2000 eram muito diferentes do que temos na atualidade. Mas ser\u00e1 poss\u00edvel convencer algu\u00e9m a querer ter um desses?\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A Heineken aposta que sim! Com o <\/span><i><span style=\"font-weight: 400;\">Boring Phone<\/span><\/i><span style=\"font-weight: 400;\">, a empresa apresenta um celular no mesmo modelo dos antigos e te \u201cconvence\u201d a desejar um apresentando os pontos positivos que ele pode promover para voc\u00ea como:\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bateria duradoura (j\u00e1 que voc\u00ea n\u00e3o utilizar tanto assim);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Resistente a quedas;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encerramento de liga\u00e7\u00f5es dram\u00e1ticas (como vemos em filmes cl\u00e1ssicos da \u00e9poca); e<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Um aparelho menos interessante que te aproxime dos amigos.\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00c9 f\u00e1cil assumir que pessoas que conhecem os famosos \u201ctijol\u00f5es\u201d j\u00e1 possuem mais de 18 anos e podem consumir tamb\u00e9m a cerveja, uma vez que o modelo com o qual o <\/span><i><span style=\"font-weight: 400;\">Boring Phone<\/span><\/i><span style=\"font-weight: 400;\"> faz refer\u00eancia ficou popular no pa\u00eds no in\u00edcio dos anos 2000.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Com diversas propagandas que mostram como a vida pode ser melhor sem o uso constante do celular, a cervejaria retoma a moda dos anos 2000 de uma maneira diferente. Que as roupas dos anos 2000 est\u00e3o voltando \u00e0s lojas n\u00e3o \u00e9 novidade, assim como alguns comportamentos da \u00e9poca, como a magreza exacerbada.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Entretanto, a ideia de trazer eletr\u00f4nicos menos tecnol\u00f3gicos e convencer as pessoas de que elas precisam dele pode sim ser considerada uma boa estrat\u00e9gia de vendas que vincula os eletr\u00f4nicos (que adoramos), \u00e0 marca e aos amigos.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Pioneirismo?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Na verdade n\u00e3o! Ainda neste ano, a Brahma promoveu uma campanha no carnaval: o <\/span><i><span style=\"font-weight: 400;\">Brahma Phone<\/span><\/i><span style=\"font-weight: 400;\">, um celular descart\u00e1vel para curtir a folia sem preocupa\u00e7\u00e3o. Ao todo, a marca distribuiu 800 aparelhos para foli\u00f5es de Salvador e do Rio de Janeiro.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-5921\" src=\"https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2024\/10\/imagem_2024-10-08_092113371-1024x839.png\" alt=\"\" width=\"320\" height=\"263\" srcset=\"https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2024\/10\/imagem_2024-10-08_092113371-1024x839.png 1024w, https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2024\/10\/imagem_2024-10-08_092113371-300x246.png 300w, https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2024\/10\/imagem_2024-10-08_092113371-768x629.png 768w, https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2024\/10\/imagem_2024-10-08_092113371.png 1200w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">O marketing foi feito com a ideia de ter um celular mais simples com apenas seis funcionalidades: fazer liga\u00e7\u00f5es; mandar mensagens de texto; acessar o GPS; acessar aplicativos de transporte; acesso ao aplicativo de entrega de bebidas; e c\u00e2mera.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Apesar da ideia similar, o marketing utilizado pelas duas cervejarias possuem focos diferentes e, no caso do <\/span><i><span style=\"font-weight: 400;\">Boring Phone<\/span><\/i><span style=\"font-weight: 400;\">, volta alguns anos a mais quando o assunto \u00e9 tecnologia e est\u00e9tica do aparelho.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Voc\u00ea teria um segundo aparelho que volte algumas d\u00e9cadas em tecnologia?\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por: Maria Paula Resende Morais \u201cMenos no seu celular, mais na vida real\u201d. Essa \u00e9 a frase principal que guia uma nova promo\u00e7\u00e3o da cervejaria Heineken.\u00a0 A cervejaria lan\u00e7ou neste ano uma nova campanha que tem como foco promover a vida social das pessoas, assim elas podem consumir mais a cerveja (produto principal deles). Entre&hellip;<\/p>\n","protected":false},"author":16,"featured_media":5920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4],"tags":[158,20,21,124,28,70,88,107],"class_list":["post-5918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ccm","category-ensaios","tag-analise","tag-ccm","tag-centro-de-critica-da-midia","tag-critica","tag-critica-da-midia","tag-midia","tag-publicidade","tag-sociedade"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O futuro \u00e9 2000! A estrat\u00e9gia de marketing por tr\u00e1s do The Boring Phone da Heineken - Centro de Cr\u00edtica Da M\u00eddia<\/title>\n<meta name=\"description\" content=\"\u201cMenos no seu celular, mais na vida real\u201d. Essa \u00e9 a frase principal que guia uma nova promo\u00e7\u00e3o da cervejaria Heineken.\u00a0A cervejaria lan\u00e7ou neste ano uma nova campanha que tem como foco promover\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogfca.pucminas.br\/ccm\/o-futuro-e-2000-a-estrategia-de-marketing-por-tras-do-the-boring-phone-da-heineken\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O futuro \u00e9 2000! A estrat\u00e9gia de marketing por tr\u00e1s do The Boring Phone da Heineken - Centro de Cr\u00edtica Da M\u00eddia\" \/>\n<meta property=\"og:description\" content=\"\u201cMenos no seu celular, mais na vida real\u201d. Essa \u00e9 a frase principal que guia uma nova promo\u00e7\u00e3o da cervejaria Heineken.\u00a0A cervejaria lan\u00e7ou neste ano uma nova campanha que tem como foco promover\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogfca.pucminas.br\/ccm\/o-futuro-e-2000-a-estrategia-de-marketing-por-tras-do-the-boring-phone-da-heineken\/\" \/>\n<meta property=\"og:site_name\" content=\"Centro de Cr\u00edtica Da M\u00eddia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ccmpucminas\/?ref=settings\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-08T12:21:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2024\/10\/imagem_2024-10-08_091838463-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Monitor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ccmpucminas\" \/>\n<meta name=\"twitter:site\" content=\"@ccmpucminas\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Monitor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogfca.pucminas.br\/ccm\/o-futuro-e-2000-a-estrategia-de-marketing-por-tras-do-the-boring-phone-da-heineken\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogfca.pucminas.br\/ccm\/o-futuro-e-2000-a-estrategia-de-marketing-por-tras-do-the-boring-phone-da-heineken\/\"},\"author\":{\"name\":\"Monitor\",\"@id\":\"https:\/\/blogfca.pucminas.br\/ccm\/#\/schema\/person\/96a5785fe6222ab41614e6c7d6fd8c0e\"},\"headline\":\"O futuro \u00e9 2000! A estrat\u00e9gia de marketing por tr\u00e1s do The Boring Phone da Heineken\",\"datePublished\":\"2024-10-08T12:21:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogfca.pucminas.br\/ccm\/o-futuro-e-2000-a-estrategia-de-marketing-por-tras-do-the-boring-phone-da-heineken\/\"},\"wordCount\":567,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blogfca.pucminas.br\/ccm\/#organization\"},\"image\":{\"@id\":\"https:\/\/blogfca.pucminas.br\/ccm\/o-futuro-e-2000-a-estrategia-de-marketing-por-tras-do-the-boring-phone-da-heineken\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2024\/10\/imagem_2024-10-08_091838463.png\",\"keywords\":[\"An\u00e1lise\",\"CCM\",\"Centro de Cr\u00edtica da M\u00eddia\",\"Cr\u00edtica\",\"Cr\u00edtica da M\u00eddia\",\"M\u00eddia\",\"Publicidade\",\"Sociedade\"],\"articleSection\":[\"CCM\",\"Ensaios\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blogfca.pucminas.br\/ccm\/o-futuro-e-2000-a-estrategia-de-marketing-por-tras-do-the-boring-phone-da-heineken\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogfca.pucminas.br\/ccm\/o-futuro-e-2000-a-estrategia-de-marketing-por-tras-do-the-boring-phone-da-heineken\/\",\"url\":\"https:\/\/blogfca.pucminas.br\/ccm\/o-futuro-e-2000-a-estrategia-de-marketing-por-tras-do-the-boring-phone-da-heineken\/\",\"name\":\"O futuro \u00e9 2000! A estrat\u00e9gia de marketing por tr\u00e1s do The Boring Phone da Heineken - Centro de Cr\u00edtica Da M\u00eddia\",\"isPartOf\":{\"@id\":\"https:\/\/blogfca.pucminas.br\/ccm\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogfca.pucminas.br\/ccm\/o-futuro-e-2000-a-estrategia-de-marketing-por-tras-do-the-boring-phone-da-heineken\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogfca.pucminas.br\/ccm\/o-futuro-e-2000-a-estrategia-de-marketing-por-tras-do-the-boring-phone-da-heineken\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2024\/10\/imagem_2024-10-08_091838463.png\",\"datePublished\":\"2024-10-08T12:21:59+00:00\",\"description\":\"\u201cMenos no seu celular, mais na vida real\u201d. Essa \u00e9 a frase principal que guia uma nova promo\u00e7\u00e3o da cervejaria Heineken.\u00a0A cervejaria lan\u00e7ou neste ano uma nova campanha que tem como foco promover\",\"breadcrumb\":{\"@id\":\"https:\/\/blogfca.pucminas.br\/ccm\/o-futuro-e-2000-a-estrategia-de-marketing-por-tras-do-the-boring-phone-da-heineken\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogfca.pucminas.br\/ccm\/o-futuro-e-2000-a-estrategia-de-marketing-por-tras-do-the-boring-phone-da-heineken\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/blogfca.pucminas.br\/ccm\/o-futuro-e-2000-a-estrategia-de-marketing-por-tras-do-the-boring-phone-da-heineken\/#primaryimage\",\"url\":\"https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2024\/10\/imagem_2024-10-08_091838463.png\",\"contentUrl\":\"https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2024\/10\/imagem_2024-10-08_091838463.png\",\"width\":3072,\"height\":1728},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogfca.pucminas.br\/ccm\/o-futuro-e-2000-a-estrategia-de-marketing-por-tras-do-the-boring-phone-da-heineken\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blogfca.pucminas.br\/ccm\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"O futuro \u00e9 2000! A estrat\u00e9gia de marketing por tr\u00e1s do The Boring Phone da Heineken\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogfca.pucminas.br\/ccm\/#website\",\"url\":\"https:\/\/blogfca.pucminas.br\/ccm\/\",\"name\":\"Centro de Cr\u00edtica da M\u00eddia\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blogfca.pucminas.br\/ccm\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogfca.pucminas.br\/ccm\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blogfca.pucminas.br\/ccm\/#organization\",\"name\":\"Centro de Cirtica da M\u00eddia\",\"url\":\"https:\/\/blogfca.pucminas.br\/ccm\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/blogfca.pucminas.br\/ccm\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2016\/11\/logo-ccm-preto.png\",\"contentUrl\":\"https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2016\/11\/logo-ccm-preto.png\",\"width\":1191,\"height\":842,\"caption\":\"Centro de Cirtica da M\u00eddia\"},\"image\":{\"@id\":\"https:\/\/blogfca.pucminas.br\/ccm\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ccmpucminas\/?ref=settings\",\"https:\/\/x.com\/ccmpucminas\",\"https:\/\/www.instagram.com\/ccmpucminas\/?hl=pt-br\",\"https:\/\/www.youtube.com\/channel\/UCpKbhzfoQXgXVhkWlxSuW2w\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogfca.pucminas.br\/ccm\/#\/schema\/person\/96a5785fe6222ab41614e6c7d6fd8c0e\",\"name\":\"Monitor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/322bb6b3650f9fb6d80483e763f0e983b000ecf4dcd7d91ea2b9a58b7d6af889?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/322bb6b3650f9fb6d80483e763f0e983b000ecf4dcd7d91ea2b9a58b7d6af889?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/322bb6b3650f9fb6d80483e763f0e983b000ecf4dcd7d91ea2b9a58b7d6af889?s=96&d=mm&r=g\",\"caption\":\"Monitor\"},\"url\":\"https:\/\/blogfca.pucminas.br\/ccm\/author\/monitor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"O futuro \u00e9 2000! A estrat\u00e9gia de marketing por tr\u00e1s do The Boring Phone da Heineken - Centro de Cr\u00edtica Da M\u00eddia","description":"\u201cMenos no seu celular, mais na vida real\u201d. Essa \u00e9 a frase principal que guia uma nova promo\u00e7\u00e3o da cervejaria Heineken.\u00a0A cervejaria lan\u00e7ou neste ano uma nova campanha que tem como foco promover","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogfca.pucminas.br\/ccm\/o-futuro-e-2000-a-estrategia-de-marketing-por-tras-do-the-boring-phone-da-heineken\/","og_locale":"pt_BR","og_type":"article","og_title":"O futuro \u00e9 2000! A estrat\u00e9gia de marketing por tr\u00e1s do The Boring Phone da Heineken - Centro de Cr\u00edtica Da M\u00eddia","og_description":"\u201cMenos no seu celular, mais na vida real\u201d. Essa \u00e9 a frase principal que guia uma nova promo\u00e7\u00e3o da cervejaria Heineken.\u00a0A cervejaria lan\u00e7ou neste ano uma nova campanha que tem como foco promover","og_url":"https:\/\/blogfca.pucminas.br\/ccm\/o-futuro-e-2000-a-estrategia-de-marketing-por-tras-do-the-boring-phone-da-heineken\/","og_site_name":"Centro de Cr\u00edtica Da M\u00eddia","article_publisher":"https:\/\/www.facebook.com\/ccmpucminas\/?ref=settings","article_published_time":"2024-10-08T12:21:59+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2024\/10\/imagem_2024-10-08_091838463-1024x576.png","type":"image\/png"}],"author":"Monitor","twitter_card":"summary_large_image","twitter_creator":"@ccmpucminas","twitter_site":"@ccmpucminas","twitter_misc":{"Escrito por":"Monitor","Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blogfca.pucminas.br\/ccm\/o-futuro-e-2000-a-estrategia-de-marketing-por-tras-do-the-boring-phone-da-heineken\/#article","isPartOf":{"@id":"https:\/\/blogfca.pucminas.br\/ccm\/o-futuro-e-2000-a-estrategia-de-marketing-por-tras-do-the-boring-phone-da-heineken\/"},"author":{"name":"Monitor","@id":"https:\/\/blogfca.pucminas.br\/ccm\/#\/schema\/person\/96a5785fe6222ab41614e6c7d6fd8c0e"},"headline":"O futuro \u00e9 2000! A estrat\u00e9gia de marketing por tr\u00e1s do The Boring Phone da Heineken","datePublished":"2024-10-08T12:21:59+00:00","mainEntityOfPage":{"@id":"https:\/\/blogfca.pucminas.br\/ccm\/o-futuro-e-2000-a-estrategia-de-marketing-por-tras-do-the-boring-phone-da-heineken\/"},"wordCount":567,"commentCount":0,"publisher":{"@id":"https:\/\/blogfca.pucminas.br\/ccm\/#organization"},"image":{"@id":"https:\/\/blogfca.pucminas.br\/ccm\/o-futuro-e-2000-a-estrategia-de-marketing-por-tras-do-the-boring-phone-da-heineken\/#primaryimage"},"thumbnailUrl":"https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2024\/10\/imagem_2024-10-08_091838463.png","keywords":["An\u00e1lise","CCM","Centro de Cr\u00edtica da M\u00eddia","Cr\u00edtica","Cr\u00edtica da M\u00eddia","M\u00eddia","Publicidade","Sociedade"],"articleSection":["CCM","Ensaios"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blogfca.pucminas.br\/ccm\/o-futuro-e-2000-a-estrategia-de-marketing-por-tras-do-the-boring-phone-da-heineken\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blogfca.pucminas.br\/ccm\/o-futuro-e-2000-a-estrategia-de-marketing-por-tras-do-the-boring-phone-da-heineken\/","url":"https:\/\/blogfca.pucminas.br\/ccm\/o-futuro-e-2000-a-estrategia-de-marketing-por-tras-do-the-boring-phone-da-heineken\/","name":"O futuro \u00e9 2000! A estrat\u00e9gia de marketing por tr\u00e1s do The Boring Phone da Heineken - Centro de Cr\u00edtica Da M\u00eddia","isPartOf":{"@id":"https:\/\/blogfca.pucminas.br\/ccm\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogfca.pucminas.br\/ccm\/o-futuro-e-2000-a-estrategia-de-marketing-por-tras-do-the-boring-phone-da-heineken\/#primaryimage"},"image":{"@id":"https:\/\/blogfca.pucminas.br\/ccm\/o-futuro-e-2000-a-estrategia-de-marketing-por-tras-do-the-boring-phone-da-heineken\/#primaryimage"},"thumbnailUrl":"https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2024\/10\/imagem_2024-10-08_091838463.png","datePublished":"2024-10-08T12:21:59+00:00","description":"\u201cMenos no seu celular, mais na vida real\u201d. Essa \u00e9 a frase principal que guia uma nova promo\u00e7\u00e3o da cervejaria Heineken.\u00a0A cervejaria lan\u00e7ou neste ano uma nova campanha que tem como foco promover","breadcrumb":{"@id":"https:\/\/blogfca.pucminas.br\/ccm\/o-futuro-e-2000-a-estrategia-de-marketing-por-tras-do-the-boring-phone-da-heineken\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogfca.pucminas.br\/ccm\/o-futuro-e-2000-a-estrategia-de-marketing-por-tras-do-the-boring-phone-da-heineken\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blogfca.pucminas.br\/ccm\/o-futuro-e-2000-a-estrategia-de-marketing-por-tras-do-the-boring-phone-da-heineken\/#primaryimage","url":"https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2024\/10\/imagem_2024-10-08_091838463.png","contentUrl":"https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2024\/10\/imagem_2024-10-08_091838463.png","width":3072,"height":1728},{"@type":"BreadcrumbList","@id":"https:\/\/blogfca.pucminas.br\/ccm\/o-futuro-e-2000-a-estrategia-de-marketing-por-tras-do-the-boring-phone-da-heineken\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blogfca.pucminas.br\/ccm\/"},{"@type":"ListItem","position":2,"name":"O futuro \u00e9 2000! A estrat\u00e9gia de marketing por tr\u00e1s do The Boring Phone da Heineken"}]},{"@type":"WebSite","@id":"https:\/\/blogfca.pucminas.br\/ccm\/#website","url":"https:\/\/blogfca.pucminas.br\/ccm\/","name":"Centro de Cr\u00edtica da M\u00eddia","description":"","publisher":{"@id":"https:\/\/blogfca.pucminas.br\/ccm\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogfca.pucminas.br\/ccm\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/blogfca.pucminas.br\/ccm\/#organization","name":"Centro de Cirtica da M\u00eddia","url":"https:\/\/blogfca.pucminas.br\/ccm\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/blogfca.pucminas.br\/ccm\/#\/schema\/logo\/image\/","url":"https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2016\/11\/logo-ccm-preto.png","contentUrl":"https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2016\/11\/logo-ccm-preto.png","width":1191,"height":842,"caption":"Centro de Cirtica da M\u00eddia"},"image":{"@id":"https:\/\/blogfca.pucminas.br\/ccm\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ccmpucminas\/?ref=settings","https:\/\/x.com\/ccmpucminas","https:\/\/www.instagram.com\/ccmpucminas\/?hl=pt-br","https:\/\/www.youtube.com\/channel\/UCpKbhzfoQXgXVhkWlxSuW2w"]},{"@type":"Person","@id":"https:\/\/blogfca.pucminas.br\/ccm\/#\/schema\/person\/96a5785fe6222ab41614e6c7d6fd8c0e","name":"Monitor","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/322bb6b3650f9fb6d80483e763f0e983b000ecf4dcd7d91ea2b9a58b7d6af889?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/322bb6b3650f9fb6d80483e763f0e983b000ecf4dcd7d91ea2b9a58b7d6af889?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/322bb6b3650f9fb6d80483e763f0e983b000ecf4dcd7d91ea2b9a58b7d6af889?s=96&d=mm&r=g","caption":"Monitor"},"url":"https:\/\/blogfca.pucminas.br\/ccm\/author\/monitor\/"}]}},"_links":{"self":[{"href":"https:\/\/blogfca.pucminas.br\/ccm\/wp-json\/wp\/v2\/posts\/5918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogfca.pucminas.br\/ccm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogfca.pucminas.br\/ccm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogfca.pucminas.br\/ccm\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/blogfca.pucminas.br\/ccm\/wp-json\/wp\/v2\/comments?post=5918"}],"version-history":[{"count":1,"href":"https:\/\/blogfca.pucminas.br\/ccm\/wp-json\/wp\/v2\/posts\/5918\/revisions"}],"predecessor-version":[{"id":5922,"href":"https:\/\/blogfca.pucminas.br\/ccm\/wp-json\/wp\/v2\/posts\/5918\/revisions\/5922"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogfca.pucminas.br\/ccm\/wp-json\/wp\/v2\/media\/5920"}],"wp:attachment":[{"href":"https:\/\/blogfca.pucminas.br\/ccm\/wp-json\/wp\/v2\/media?parent=5918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogfca.pucminas.br\/ccm\/wp-json\/wp\/v2\/categories?post=5918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogfca.pucminas.br\/ccm\/wp-json\/wp\/v2\/tags?post=5918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}