{"id":4796,"date":"2022-11-03T11:51:17","date_gmt":"2022-11-03T14:51:17","guid":{"rendered":"https:\/\/blogfca.pucminas.br\/ccm\/?p=4796"},"modified":"2023-04-04T16:30:57","modified_gmt":"2023-04-04T19:30:57","slug":"critica-avatar-o-3d-em-forma-de-linguagem-e-imersao","status":"publish","type":"post","link":"https:\/\/blogfca.pucminas.br\/ccm\/critica-avatar-o-3d-em-forma-de-linguagem-e-imersao\/","title":{"rendered":"Cr\u00edtica Avatar: O 3D em forma de linguagem e imers\u00e3o"},"content":{"rendered":"\n<p>Por Lucas de Andrade Moreira<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2022\/11\/Captura-de-Tela-2022-11-02-as-23.13.33-1-1024x640.png\" alt=\"\" class=\"wp-image-4799\" srcset=\"https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2022\/11\/Captura-de-Tela-2022-11-02-as-23.13.33-1-1024x640.png 1024w, https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2022\/11\/Captura-de-Tela-2022-11-02-as-23.13.33-1-300x188.png 300w, https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2022\/11\/Captura-de-Tela-2022-11-02-as-23.13.33-1-768x480.png 768w, https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2022\/11\/Captura-de-Tela-2022-11-02-as-23.13.33-1-1536x960.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-justify\">O filme <a href=\"https:\/\/www.youtube.com\/watch?v=5PSNL1qE6VY&amp;ab_channel=20thCenturyStudios\" class=\"ek-link\">Avatar<\/a> (James Cameron, 2009) voltou \u00e0s salas de cinema com intuito de gerar engajamento para o lan\u00e7amento de sua continua\u00e7\u00e3o. Sua exibi\u00e7\u00e3o foi feita exclusivamente no formato 3D, como aconteceu em seu lan\u00e7amento, h\u00e1 13 anos. A obra representou o \u00e1pice da febre da tecnologia 3D e marcou a hist\u00f3ria do cinema com seus efeitos especiais e cen\u00e1rios de tirar o f\u00f4lego. Por\u00e9m, em um momento posterior, Avatar foi amplamente distribu\u00eddo em DVDs e canais de televis\u00e3o, o que provocou uma inevit\u00e1vel perda de sua for\u00e7a est\u00e9tica. O que restou, nesses formatos de exibi\u00e7\u00e3o, foi o roteiro pouco original e os personagens rasos da trama, j\u00e1 que todos esses elementos eram um plano de fundo para a experi\u00eancia sensorial do 3D na tela grande. Nela, Avatar se sustenta como um longa extremamente polido que n\u00e3o tem medo de ousar nos usos da linguagem cinematogr\u00e1fica.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">No enredo da obra um planeta \u00e9 colonizado pela ra\u00e7a humana com objetivo de extrair seus recursos naturais. Nesse processo de coloniza\u00e7\u00e3o, a ra\u00e7a alien\u00edgena tribal Na&#8217;vi (os gigantes azuis emblem\u00e1ticos do longa), entram em conflito com os interesses dos colonizadores. Em poucas palavras, \u00e9 uma vers\u00e3o futurista do filme Pocahontas. Trocando os nativos ind\u00edgenas da Am\u00e9rica por alien\u00edgenas azuis, e os conquistadores espanh\u00f3is por americanos do ano 2154.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"288\" src=\"https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2022\/11\/vatar.webp\" alt=\"\" class=\"wp-image-4829\" srcset=\"https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2022\/11\/vatar.webp 512w, https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2022\/11\/vatar-300x169.webp 300w, https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2022\/11\/vatar-460x260.webp 460w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-justify\">As cenas se desenvolvem em planos com v\u00e1rias camadas, que geram a impress\u00e3o de profundidade nos cen\u00e1rios do filme. Ao contr\u00e1rio de outros filmes que se utilizam do 3D, Avatar apresenta, em todas essas camadas, um alt\u00edssimo n\u00edvel de nitidez. Os objetos contam com uma apar\u00eancia solida e palp\u00e1vel a despeito da profundidade da cena.<\/p>\n\n\n\n<p class=\"has-text-align-justify\">H\u00e1 alguns trechos nos quais a for\u00e7a da est\u00e9tica 3D fica mais evidente. A primeira \u00e9 quando o personagem principal, Jake Sully (Sam Worthington), deita-se pela primeira vez na cabine de transmiss\u00e3o de consci\u00eancia. O 3D provoca uma sensa\u00e7\u00e3o de confinamento, ao contr\u00e1rio do que acontece nas cenas que nos apresentam ao planeta Pandora, que contam com v\u00e1rias camadas visuais. Aqui, o 3D sugere vastid\u00e3o. O espectador permanece imerso diante de cen\u00e1rios amplos e exuberantes, e tamb\u00e9m quando se depara com espa\u00e7os pequenos e claustrof\u00f3bicos.<\/p>\n\n\n<div class=\"n2-section-smartslider fitvidsignore  n2_clear\" data-ssid=\"6\"><div id=\"n2-ss-6-align\" class=\"n2-ss-align\"><div class=\"n2-padding\"><div id=\"n2-ss-6\" data-creator=\"Smart Slider 3\" data-responsive=\"auto\" class=\"n2-ss-slider n2-ow n2-has-hover n2notransition  \"><div class=\"n2-ss-slider-wrapper-inside\">\n        <div class=\"n2-ss-slider-1 n2_ss__touch_element n2-ow\">\n            <div class=\"n2-ss-slider-2 n2-ow\">\n                                                <div class=\"n2-ss-slider-3 n2-ow\">\n\n                    <div class=\"n2-ss-slide-backgrounds n2-ow-all\"><div class=\"n2-ss-slide-background\" data-public-id=\"1\" data-mode=\"fill\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2022\/11\/Captura-de-Tela-2022-11-02-as-22.34.02-2.png\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"2\" data-mode=\"fill\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2022\/11\/Captura-de-Tela-2022-11-02-as-22.59.50.png\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><\/div>                    <div class=\"n2-ss-slider-4 n2-ow\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1200 600\" data-related-device=\"desktopPortrait\" class=\"n2-ow n2-ss-preserve-size n2-ss-preserve-size--slider n2-ss-slide-limiter\"><\/svg><div data-first=\"1\" data-slide-duration=\"0\" data-id=\"16\" data-slide-public-id=\"1\" data-title=\"Captura-de-Tela-2022-11-02-as-22.34.02-2\" class=\"n2-ss-slide n2-ow  n2-ss-slide-16\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Captura-de-Tela-2022-11-02-as-22.34.02-2<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-gYouBngcsCll\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"17\" data-slide-public-id=\"2\" aria-hidden=\"true\" data-title=\"Captura-de-Tela-2022-11-02-as-22.59.50\" class=\"n2-ss-slide n2-ow  n2-ss-slide-17\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Captura-de-Tela-2022-11-02-as-22.59.50<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-qQWkzqPEF4lx\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div>                    <\/div>\n\n                                    <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"n2-ss-slider-controls n2-ss-slider-controls-absolute-left-center\"><div style=\"--widget-offset:15px;\" class=\"n2-ss-widget nextend-arrow n2-ow-all nextend-arrow-previous  nextend-arrow-animated-fade\" data-hide-mobileportrait=\"1\" id=\"n2-ss-6-arrow-previous\" role=\"button\" aria-label=\"previous arrow\" tabindex=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" class=\"skip-lazy\" data-skip-lazy=\"1\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMzIiIGhlaWdodD0iMzIiIHZpZXdCb3g9IjAgMCAzMiAzMiIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj4KICAgIDxwYXRoIGQ9Ik0xMS40MzMgMTUuOTkyTDIyLjY5IDUuNzEyYy4zOTMtLjM5LjM5My0xLjAzIDAtMS40Mi0uMzkzLS4zOS0xLjAzLS4zOS0xLjQyMyAwbC0xMS45OCAxMC45NGMtLjIxLjIxLS4zLjQ5LS4yODUuNzYtLjAxNS4yOC4wNzUuNTYuMjg0Ljc3bDExLjk4IDEwLjk0Yy4zOTMuMzkgMS4wMy4zOSAxLjQyNCAwIC4zOTMtLjQuMzkzLTEuMDMgMC0xLjQybC0xMS4yNTctMTAuMjkiCiAgICAgICAgICBmaWxsPSIjZmZmZmZmIiBvcGFjaXR5PSIwLjgiIGZpbGwtcnVsZT0iZXZlbm9kZCIvPgo8L3N2Zz4=\" alt=\"previous arrow\"><\/div><\/div><div class=\"n2-ss-slider-controls n2-ss-slider-controls-absolute-right-center\"><div style=\"--widget-offset:15px;\" class=\"n2-ss-widget nextend-arrow n2-ow-all nextend-arrow-next  nextend-arrow-animated-fade\" data-hide-mobileportrait=\"1\" id=\"n2-ss-6-arrow-next\" role=\"button\" aria-label=\"next arrow\" tabindex=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" class=\"skip-lazy\" data-skip-lazy=\"1\" src=\"data:image\/svg+xml;base64,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\" alt=\"next arrow\"><\/div><\/div><\/div><\/div><ss3-loader><\/ss3-loader><\/div><\/div><div class=\"n2_clear\"><\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-justify\">At\u00e9 quando s\u00e3o mostrados retratos e fotografias na diegese do filme percebemos a pot\u00eancia da tecnologia. Em 3D, essas imagens parecem ter uma profundidade pr\u00f3pria, independentemente do que esteja acontecendo no restante da cena. O mesmo vale para monitores de computador e outros objetos que real\u00e7am a ideia de que estamos diante de uma tecnologia futurista.<\/p>\n\n\n<div class=\"n2-section-smartslider fitvidsignore  n2_clear\" data-ssid=\"7\"><div id=\"n2-ss-7-align\" class=\"n2-ss-align\"><div class=\"n2-padding\"><div id=\"n2-ss-7\" data-creator=\"Smart Slider 3\" data-responsive=\"auto\" class=\"n2-ss-slider n2-ow n2-has-hover n2notransition  \"><div class=\"n2-ss-slider-wrapper-inside\">\n        <div class=\"n2-ss-slider-1 n2_ss__touch_element n2-ow\">\n            <div class=\"n2-ss-slider-2 n2-ow\">\n                                                <div class=\"n2-ss-slider-3 n2-ow\">\n\n                    <div class=\"n2-ss-slide-backgrounds n2-ow-all\"><div class=\"n2-ss-slide-background\" data-public-id=\"1\" data-mode=\"fill\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2022\/11\/Captura-de-Tela-2022-11-02-as-22.48.54.png\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"2\" data-mode=\"fill\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2022\/11\/Captura-de-Tela-2022-11-02-as-22.49.51.png\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><div class=\"n2-ss-slide-background\" data-public-id=\"3\" data-mode=\"fill\" aria-hidden=\"true\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img decoding=\"async\" src=\"\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2022\/11\/Captura-de-Tela-2022-11-02-as-22.58.31.png\" alt=\"\" title=\"\" loading=\"lazy\" class=\"skip-lazy\" data-skip-lazy=\"1\"><\/picture><\/div><div data-color=\"RGBA(255,255,255,0)\" style=\"background-color: RGBA(255,255,255,0);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><\/div>                    <div class=\"n2-ss-slider-4 n2-ow\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1200 600\" data-related-device=\"desktopPortrait\" class=\"n2-ow n2-ss-preserve-size n2-ss-preserve-size--slider n2-ss-slide-limiter\"><\/svg><div data-first=\"1\" data-slide-duration=\"0\" data-id=\"18\" data-slide-public-id=\"1\" data-title=\"Captura-de-Tela-2022-11-02-as-22.48.54\" class=\"n2-ss-slide n2-ow  n2-ss-slide-18\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Captura-de-Tela-2022-11-02-as-22.48.54<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-FI9oqJRmnlRL\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"19\" data-slide-public-id=\"2\" aria-hidden=\"true\" data-title=\"Captura-de-Tela-2022-11-02-as-22.49.51\" class=\"n2-ss-slide n2-ow  n2-ss-slide-19\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Captura-de-Tela-2022-11-02-as-22.49.51<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-kueJaWlWx612\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"20\" data-slide-public-id=\"3\" aria-hidden=\"true\" data-title=\"Captura-de-Tela-2022-11-02-as-22.58.31\" class=\"n2-ss-slide n2-ow  n2-ss-slide-20\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Captura-de-Tela-2022-11-02-as-22.58.31<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-9P6UpBVK9AGU\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div>                    <\/div>\n\n                                    <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"n2-ss-slider-controls n2-ss-slider-controls-absolute-left-center\"><div style=\"--widget-offset:15px;\" class=\"n2-ss-widget nextend-arrow n2-ow-all nextend-arrow-previous  nextend-arrow-animated-fade\" data-hide-mobileportrait=\"1\" id=\"n2-ss-7-arrow-previous\" role=\"button\" aria-label=\"previous arrow\" tabindex=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" class=\"skip-lazy\" data-skip-lazy=\"1\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMzIiIGhlaWdodD0iMzIiIHZpZXdCb3g9IjAgMCAzMiAzMiIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj4KICAgIDxwYXRoIGQ9Ik0xMS40MzMgMTUuOTkyTDIyLjY5IDUuNzEyYy4zOTMtLjM5LjM5My0xLjAzIDAtMS40Mi0uMzkzLS4zOS0xLjAzLS4zOS0xLjQyMyAwbC0xMS45OCAxMC45NGMtLjIxLjIxLS4zLjQ5LS4yODUuNzYtLjAxNS4yOC4wNzUuNTYuMjg0Ljc3bDExLjk4IDEwLjk0Yy4zOTMuMzkgMS4wMy4zOSAxLjQyNCAwIC4zOTMtLjQuMzkzLTEuMDMgMC0xLjQybC0xMS4yNTctMTAuMjkiCiAgICAgICAgICBmaWxsPSIjZmZmZmZmIiBvcGFjaXR5PSIwLjgiIGZpbGwtcnVsZT0iZXZlbm9kZCIvPgo8L3N2Zz4=\" alt=\"previous arrow\"><\/div><\/div><div class=\"n2-ss-slider-controls n2-ss-slider-controls-absolute-right-center\"><div style=\"--widget-offset:15px;\" class=\"n2-ss-widget nextend-arrow n2-ow-all nextend-arrow-next  nextend-arrow-animated-fade\" data-hide-mobileportrait=\"1\" id=\"n2-ss-7-arrow-next\" role=\"button\" aria-label=\"next arrow\" tabindex=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" class=\"skip-lazy\" data-skip-lazy=\"1\" src=\"data:image\/svg+xml;base64,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\" alt=\"next arrow\"><\/div><\/div><\/div><\/div><ss3-loader><\/ss3-loader><\/div><\/div><div class=\"n2_clear\"><\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-justify\">O 3D tamb\u00e9m ressalta os reflexos do sol na \u00e1gua e em espelhos, que ajudam a garantir um maior grau de imers\u00e3o no filme, uma vez que eles subvertem nossa percep\u00e7\u00e3o de que h\u00e1 uma c\u00e2mera filmando, mediando os acontecimentos. A impress\u00e3o \u00e9 de que n\u00e3o h\u00e1 interposi\u00e7\u00f5es e de que o espectador \u00e9 \u00fanico observador da a\u00e7\u00e3o. Ao contr\u00e1rio de outros filmes, Avatar n\u00e3o utiliza o formato 3D apenas como maneira de obter lucros f\u00e1ceis e se atenta para aquilo que o formato tem a oferecer para a linguagem cinematogr\u00e1fica.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2022\/11\/Captura-de-Tela-2022-11-02-as-23.00.48-1024x640.png\" alt=\"\" class=\"wp-image-4814\" srcset=\"https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2022\/11\/Captura-de-Tela-2022-11-02-as-23.00.48-1024x640.png 1024w, https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2022\/11\/Captura-de-Tela-2022-11-02-as-23.00.48-300x188.png 300w, https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2022\/11\/Captura-de-Tela-2022-11-02-as-23.00.48-768x480.png 768w, https:\/\/blogfca.pucminas.br\/ccm\/wp-content\/uploads\/2022\/11\/Captura-de-Tela-2022-11-02-as-23.00.48-1536x960.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-justify\">Entretanto, h\u00e1 momentos em que o 3D \u00e9 utilizado de maneira excessiva ao longo da trama. H\u00e1 certos elementos visuais menores \u2013 como mosquitos, folhas e fuligem \u2013 que podem desviar a aten\u00e7\u00e3o da grandeza e do detalhamento do resto do cen\u00e1rio. Em alguns momentos, belos planos se tornam ca\u00f3ticos, como acontece quando Sully chega na selva de Pandora pela primeira vez. No entanto, esse \u00e9 um problema menor. O excesso de part\u00edculas nem sempre \u00e9 usado em v\u00e3o. Em uma das sequ\u00eancias mais bonitas do filme, uma \u00e1rvore gigantesca \u00e9 incendiada; a fuligem e as cinzas transmitem a ideia de desordem e confus\u00e3o de que a narrativa precisava naquele momento.<\/p>\n\n\n<div class=\"n2-section-smartslider fitvidsignore  n2_clear\" data-ssid=\"8\"><div id=\"n2-ss-8-align\" class=\"n2-ss-align\"><div class=\"n2-padding\"><div id=\"n2-ss-8\" data-creator=\"Smart Slider 3\" data-responsive=\"auto\" class=\"n2-ss-slider n2-ow n2-has-hover n2notransition  \"><div class=\"n2-ss-slider-wrapper-inside\">\n        <div class=\"n2-ss-slider-1 n2_ss__touch_element n2-ow\">\n            <div class=\"n2-ss-slider-2 n2-ow\">\n                                                <div class=\"n2-ss-slider-3 n2-ow\">\n\n                    <div class=\"n2-ss-slide-backgrounds n2-ow-all\"><div class=\"n2-ss-slide-background\" data-public-id=\"1\" data-mode=\"fill\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" 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class=\"n2-ow n2-ss-preserve-size n2-ss-preserve-size--slider n2-ss-slide-limiter\"><\/svg><div data-first=\"1\" data-slide-duration=\"0\" data-id=\"21\" data-slide-public-id=\"1\" data-title=\"Captura-de-Tela-2022-11-02-as-23.07.36\" class=\"n2-ss-slide n2-ow  n2-ss-slide-21\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Captura-de-Tela-2022-11-02-as-23.07.36<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-p1scj57t7lp8\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"22\" data-slide-public-id=\"2\" aria-hidden=\"true\" data-title=\"Captura-de-Tela-2022-11-02-as-23.11.24\" class=\"n2-ss-slide n2-ow  n2-ss-slide-22\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Captura-de-Tela-2022-11-02-as-23.11.24<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-nH3IuUHOWoKU\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"23\" data-slide-public-id=\"3\" aria-hidden=\"true\" data-title=\"Captura-de-Tela-2022-11-02-as-23.06.23\" class=\"n2-ss-slide n2-ow  n2-ss-slide-23\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Captura-de-Tela-2022-11-02-as-23.06.23<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-0L4XzbEUO8T6\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div>                    <\/div>\n\n                                    <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"n2-ss-slider-controls n2-ss-slider-controls-absolute-left-center\"><div style=\"--widget-offset:15px;\" class=\"n2-ss-widget nextend-arrow n2-ow-all nextend-arrow-previous  nextend-arrow-animated-fade\" data-hide-mobileportrait=\"1\" id=\"n2-ss-8-arrow-previous\" role=\"button\" aria-label=\"previous arrow\" tabindex=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" class=\"skip-lazy\" data-skip-lazy=\"1\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMzIiIGhlaWdodD0iMzIiIHZpZXdCb3g9IjAgMCAzMiAzMiIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj4KICAgIDxwYXRoIGQ9Ik0xMS40MzMgMTUuOTkyTDIyLjY5IDUuNzEyYy4zOTMtLjM5LjM5My0xLjAzIDAtMS40Mi0uMzkzLS4zOS0xLjAzLS4zOS0xLjQyMyAwbC0xMS45OCAxMC45NGMtLjIxLjIxLS4zLjQ5LS4yODUuNzYtLjAxNS4yOC4wNzUuNTYuMjg0Ljc3bDExLjk4IDEwLjk0Yy4zOTMuMzkgMS4wMy4zOSAxLjQyNCAwIC4zOTMtLjQuMzkzLTEuMDMgMC0xLjQybC0xMS4yNTctMTAuMjkiCiAgICAgICAgICBmaWxsPSIjZmZmZmZmIiBvcGFjaXR5PSIwLjgiIGZpbGwtcnVsZT0iZXZlbm9kZCIvPgo8L3N2Zz4=\" alt=\"previous arrow\"><\/div><\/div><div class=\"n2-ss-slider-controls n2-ss-slider-controls-absolute-right-center\"><div style=\"--widget-offset:15px;\" class=\"n2-ss-widget nextend-arrow n2-ow-all nextend-arrow-next  nextend-arrow-animated-fade\" data-hide-mobileportrait=\"1\" id=\"n2-ss-8-arrow-next\" role=\"button\" aria-label=\"next arrow\" tabindex=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" class=\"skip-lazy\" data-skip-lazy=\"1\" src=\"data:image\/svg+xml;base64,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\" alt=\"next arrow\"><\/div><\/div><\/div><\/div><ss3-loader><\/ss3-loader><\/div><\/div><div class=\"n2_clear\"><\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-justify\">O trabalho de som de Avatar tamb\u00e9m reitera a imers\u00e3o na experi\u00eancia 3D. O som remete a objetos que est\u00e3o dentro e fora de quadro, como se o espectador, imerso na trama, conseguisse ouvir n\u00e3o somente aquilo que est\u00e1 sendo mostrado na tela, mas tamb\u00e9m aquilo que est\u00e1 ao redor, no extracampo. O som, na verdade, engendra o ambiente tridimensional do filme. Em uma das cenas mais marcadas pelo manejo de trilha sonora, o personagem principal vai pela primeira vez, junto com a equipe de explora\u00e7\u00e3o, \u00e0 densa floresta de Pandora. Nessa sequ\u00eancia, podemos escutar os cientistas conversando, fora do quadro, sobre as amostras que est\u00e3o colhendo do local. A c\u00e2mera, por\u00e9m, est\u00e1 com o foco em outro acontecimento. Temos a sensa\u00e7\u00e3o de que a narrativa n\u00e3o se limita \u00e0s bordas das telas.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"n2-section-smartslider fitvidsignore  n2_clear\" data-ssid=\"9\"><div id=\"n2-ss-9-align\" class=\"n2-ss-align\"><div class=\"n2-padding\"><div id=\"n2-ss-9\" data-creator=\"Smart Slider 3\" data-responsive=\"auto\" class=\"n2-ss-slider n2-ow n2-has-hover n2notransition  \"><div class=\"n2-ss-slider-wrapper-inside\">\n        <div class=\"n2-ss-slider-1 n2_ss__touch_element n2-ow\">\n            <div class=\"n2-ss-slider-2 n2-ow\">\n                                                <div class=\"n2-ss-slider-3 n2-ow\">\n\n                    <div class=\"n2-ss-slide-backgrounds n2-ow-all\"><div class=\"n2-ss-slide-background\" data-public-id=\"1\" data-mode=\"fill\"><div class=\"n2-ss-slide-background-image\" data-blur=\"0\" data-opacity=\"100\" data-x=\"50\" data-y=\"50\" data-alt=\"\" data-title=\"\"><picture class=\"skip-lazy\" data-skip-lazy=\"1\"><img 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n2-ss-slide-limiter\"><\/svg><div data-first=\"1\" data-slide-duration=\"0\" data-id=\"24\" data-slide-public-id=\"1\" data-title=\"Captura-de-Tela-2022-11-02-as-22.43.15\" class=\"n2-ss-slide n2-ow  n2-ss-slide-24\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Captura-de-Tela-2022-11-02-as-22.43.15<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-NbTplf1lva90\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div data-slide-duration=\"0\" data-id=\"25\" data-slide-public-id=\"2\" aria-hidden=\"true\" data-title=\"Captura-de-Tela-2022-11-02-as-22.40.52\" class=\"n2-ss-slide n2-ow  n2-ss-slide-25\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">Captura-de-Tela-2022-11-02-as-22.40.52<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-XseH9FVd099P\" data-sstype=\"slide\" data-pm=\"default\"><\/div><\/div><\/div><div 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height=\"32\" class=\"skip-lazy\" data-skip-lazy=\"1\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMzIiIGhlaWdodD0iMzIiIHZpZXdCb3g9IjAgMCAzMiAzMiIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj4KICAgIDxwYXRoIGQ9Ik0xMS40MzMgMTUuOTkyTDIyLjY5IDUuNzEyYy4zOTMtLjM5LjM5My0xLjAzIDAtMS40Mi0uMzkzLS4zOS0xLjAzLS4zOS0xLjQyMyAwbC0xMS45OCAxMC45NGMtLjIxLjIxLS4zLjQ5LS4yODUuNzYtLjAxNS4yOC4wNzUuNTYuMjg0Ljc3bDExLjk4IDEwLjk0Yy4zOTMuMzkgMS4wMy4zOSAxLjQyNCAwIC4zOTMtLjQuMzkzLTEuMDMgMC0xLjQybC0xMS4yNTctMTAuMjkiCiAgICAgICAgICBmaWxsPSIjZmZmZmZmIiBvcGFjaXR5PSIwLjgiIGZpbGwtcnVsZT0iZXZlbm9kZCIvPgo8L3N2Zz4=\" alt=\"previous arrow\"><\/div><\/div><div class=\"n2-ss-slider-controls n2-ss-slider-controls-absolute-right-center\"><div style=\"--widget-offset:15px;\" class=\"n2-ss-widget nextend-arrow n2-ow-all nextend-arrow-next  nextend-arrow-animated-fade\" data-hide-mobileportrait=\"1\" id=\"n2-ss-9-arrow-next\" role=\"button\" aria-label=\"next arrow\" tabindex=\"0\"><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" class=\"skip-lazy\" data-skip-lazy=\"1\" src=\"data:image\/svg+xml;base64,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\" alt=\"next arrow\"><\/div><\/div><\/div><\/div><ss3-loader><\/ss3-loader><\/div><\/div><div class=\"n2_clear\"><\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-justify\">A experi\u00eancia de assistir a <em>Avatar<\/em> em 3D na tela do cinema \u00e9 totalmente diferente. N\u00e3o \u00e9 \u00e0 toa que a obra \u00e9 a maior bilheteria da hist\u00f3ria do cinema \u2013 arrecadou mais de 2,8 bilh\u00f5es de d\u00f3lares de bilheteria ao redor do mundo. O filme de James Cameron conseguiu, como nenhum outro, brincar com a linguagem do cinema para nos fazer mergulhar na narrativa. O espectador se torna parte do mundo de Pandora.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O filme Avatar (James Cameron, 2009) voltou \u00e0s salas de cinema com intuito de gerar engajamento para o lan\u00e7amento de sua continua\u00e7\u00e3o. Sua exibi\u00e7\u00e3o foi feita exclusivamente no formato 3D, como aconteceu em seu lan\u00e7amento, h\u00e1 13 anos. A obra representou o \u00e1pice da febre da tecnologia 3D e marcou a hist\u00f3ria do cinema com seus efeitos especiais e cen\u00e1rios de tirar o f\u00f4lego. <\/p>\n","protected":false},"author":16,"featured_media":4826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4],"tags":[12,283,22,270,30,41],"class_list":["post-4796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ccm","category-ensaios","tag-analise-cinematografica","tag-avatar","tag-cinema","tag-cinema-americano","tag-critica-midiatica","tag-ensaios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cr\u00edtica Avatar: O 3D em forma de linguagem e imers\u00e3o - Centro de Cr\u00edtica Da M\u00eddia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogfca.pucminas.br\/ccm\/critica-avatar-o-3d-em-forma-de-linguagem-e-imersao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cr\u00edtica Avatar: O 3D em forma de linguagem e imers\u00e3o - Centro de Cr\u00edtica Da M\u00eddia\" \/>\n<meta property=\"og:description\" content=\"O filme Avatar (James Cameron, 2009) voltou \u00e0s salas de cinema com intuito de gerar engajamento para o lan\u00e7amento de sua continua\u00e7\u00e3o. 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