{"id":2635,"date":"2020-06-04T15:21:59","date_gmt":"2020-06-04T18:21:59","guid":{"rendered":"https:\/\/blogfca.pucminas.br\/ccm\/?p=2635"},"modified":"2023-04-04T16:31:32","modified_gmt":"2023-04-04T19:31:32","slug":"o-cinema-frente-ao-avanco-da-covid-19-no-mundo","status":"publish","type":"post","link":"https:\/\/blogfca.pucminas.br\/ccm\/o-cinema-frente-ao-avanco-da-covid-19-no-mundo\/","title":{"rendered":"O Cinema frente ao avan\u00e7o da Covid-19 no mundo"},"content":{"rendered":"\n
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Cr\u00e9ditos: Todos os direitos reservados \u00e0 Disney Entertainment<\/figcaption><\/figure><\/div>\n\n\n\n

Por Thayrone Soares.<\/p>\n\n\n\n

A pandemia do novo coronav\u00edrus est\u00e1 afetando o mundo todo e a ind\u00fastria cinematogr\u00e1fica \u00e9 um dos setores atingidos. O rombo sofrido \u00e9 estimado em R$ 5 bilh\u00f5es at\u00e9 o momento. Todas as produ\u00e7\u00f5es foram paralisadas, obedecendo \u00e0s regras da OMS, que incluem a n\u00e3o aglomera\u00e7\u00e3o e o isolamento social obrigat\u00f3rios. Al\u00e9m disso, as obras audiovisuais que j\u00e1 estavam prontas para um lan\u00e7amento tiveram suas estreias adiadas indeterminadamente devido ao fechamento de todas as salas de exibi\u00e7\u00e3o.
<\/p>\n\n\n\n

Produ\u00e7\u00f5es como a vers\u00e3o em live-action de \u201cMulan\u201d, prevista para ser uma das maiores arrecada\u00e7\u00f5es do ano da Disney, est\u00e1 aguardando uma melhora no cen\u00e1rio global para \u201cver a luz da proje\u00e7\u00e3o\u201d. \u201cDois Irm\u00e3os\u201d, uma anima\u00e7\u00e3o do est\u00fadio Pixar, tamb\u00e9m da Disney, segundo a Superinteressante, teve o \u201cpior final de semana de estreia de todos os filmes da Pixar\u201d at\u00e9 hoje (BATTAGLIA, 2020). Segundo a publica\u00e7\u00e3o, isso ocorreu devido ao fechamento dos cinemas na China, que \u00e9 um dos maiores mercados do g\u00eanero no mundo. O arrecadamento esperado para as bilheterias dos filmes que \u201cest\u00e3o na gaveta\u201d, perante a presente situa\u00e7\u00e3o, ainda \u00e9 vislumbrado como uma possibilidade de reerguer os est\u00fadios depois da crise que se estabelece atualmente.
<\/p>\n\n\n\n

Entretanto, algumas grandes empresas resolveram aplicar diferentes estrat\u00e9gias para outras produ\u00e7\u00f5es, uma vez que per\u00edodos de crise tamb\u00e9m impulsionam a reavalia\u00e7\u00e3o de antigos padr\u00f5es. O audiovisual j\u00e1 vinha numa constante onda de mudan\u00e7a, se adaptando aos novos h\u00e1bitos dos espectadores desde o surgimento das plataformas de streaming. Sendo assim, ainda de acordo com a mat\u00e9ria publicada pela Revista Superinteressante, diversos filmes ser\u00e3o lan\u00e7ados diretamente em plataformas de streaming, inclusive obras cinematogr\u00e1ficas de elevado or\u00e7amento. Ao desconsiderar o valor de arrecada\u00e7\u00e3o de uma bilheteria, as produtoras reavaliam a posi\u00e7\u00e3o do cinema no mundo frente \u00e0 popularidade crescente de servi\u00e7os como a Netflix, por exemplo. No dia 24 de mar\u00e7o, conforme Battaglia (2020) ressaltou em mat\u00e9ria online, \u201ca Netflix superou a Disney em valor de mercado. Enquanto as a\u00e7\u00f5es da empresa do Mickey despencaram 40%, as da plataforma de streaming cresceram 9%. A Netflix ficou valendo US$ 158 bilh\u00f5es; a Disney, US$154,8 bilh\u00f5es\u201d.
<\/p>\n\n\n\n

Segundo estimativa apontada no site Olhar Digital (2020), devido \u00e0 pandemia, a proje\u00e7\u00e3o de crescimento da Netflix para esse ano j\u00e1 foi batida quase que em dobro. Ao longo dos anos, a empresa passou de simples plataforma de exibi\u00e7\u00e3o de produ\u00e7\u00f5es externas para produtora de obras originais de muito sucesso comercial. A Disney +, plataforma de streaming da Disney, lan\u00e7ada no final de 2019 nos EUA e ainda sem uma data definida para chegar ao Brasil, j\u00e1 avalia utilizar grandes produ\u00e7\u00f5es, que possivelmente estreariam em altas posi\u00e7\u00f5es no cinema, como estrat\u00e9gia para lan\u00e7amento de sua plataforma em diversos pa\u00edses. At\u00e9 a edi\u00e7\u00e3o do Oscar do ano que vem, um dos eventos de maior repercuss\u00e3o do cinema, aceitar\u00e1 filmes lan\u00e7ados diretamente em streaming devido ao cen\u00e1rio da pandemia.
<\/p>\n\n\n\n

Acreditamos que ainda seja precoce falar em completa reformula\u00e7\u00e3o da experi\u00eancia do cinema, como conhecemos hoje, ou do futuro da ind\u00fastria cinematogr\u00e1fica. Mas o comportamento da popula\u00e7\u00e3o p\u00f3s-pandemia, com a reabertura das salas de exibi\u00e7\u00e3o e a bilheteria das pr\u00f3ximas produ\u00e7\u00f5es a serem lan\u00e7adas, ser\u00e1 um forte indicativo de qual caminho o setor audiovisual passar\u00e1 a seguir daqui em diante. <\/p>\n\n\n\n

Al\u00e9m disso, como estamos falando sobre produ\u00e7\u00f5es audiovisuais num momento de pandemia, deixamos como indica\u00e7\u00e3o a s\u00e9rie documental \u201cExplicando – Coronav\u00edrus\u201d (Coronavirus, Explained), lan\u00e7ada em abril. A s\u00e9rie \u00e9 uma produ\u00e7\u00e3o original Netflix e est\u00e1 dispon\u00edvel para assinantes.
<\/p>\n\n\n\n

Leia<\/a> mais sobre o assunto.<\/p>\n\n\n\n

Thayrone Soares \u00e9 mestrando do Programa de P\u00f3s-Gradua\u00e7\u00e3o em Comunica\u00e7\u00e3o Social da PUC Minas. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Refer\u00eancias
<\/p>\n\n\n\n

BATTAGLIA, Rafael. Como o coronav\u00edrus pode mudar, para sempre, a ind\u00fastria do cinema. Revista Superinteressante.<\/strong> 27 de mar\u00e7o de 2020. Cultura. Dispon\u00edvel em: https:\/\/super.abril.com.br\/cultura\/como-o-coronavirus-pode-mudar-para-sempre-a-industria-do-cinema\/. Acesso em: 15 de maio de 2020.
<\/p>\n\n\n\n

SANTINO, Renato. Netflix ganha mais de 15 milh\u00f5es de novos assinantes com a pandemia. Olhar Digital.<\/strong> 21 de abril de 2020. Coronav\u00edrus. Dispon\u00edvel em: https:\/\/olhardigital.com.br\/coronavirus\/noticia\/netflix-ganha-mais-de-15-milhoes-de-novos-assinantes-com-a-pandemia\/99736. Acesso em: 15 de maio de 2020.
<\/p>\n\n\n\n


<\/p>\n","protected":false},"excerpt":{"rendered":"

Por Thayrone Soares. A pandemia do novo coronav\u00edrus est\u00e1 afetando o mundo todo e a ind\u00fastria cinematogr\u00e1fica \u00e9 um dos setores atingidos. O rombo sofrido \u00e9 estimado em R$ 5 bilh\u00f5es at\u00e9 o momento. Todas as produ\u00e7\u00f5es foram paralisadas, obedecendo \u00e0s regras da OMS, que incluem a n\u00e3o aglomera\u00e7\u00e3o e o isolamento social obrigat\u00f3rios. Al\u00e9m…<\/p>\n","protected":false},"author":16,"featured_media":2650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[169],"tags":[22,164,173,170,172],"class_list":["post-2635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-observatorio-covid-19","tag-cinema","tag-coronavirus","tag-netflix","tag-observatorio-covid-19","tag-streaming"],"yoast_head":"\nO Cinema frente ao avan\u00e7o da Covid-19 no mundo - Centro de Cr\u00edtica Da M\u00eddia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogfca.pucminas.br\/ccm\/o-cinema-frente-ao-avanco-da-covid-19-no-mundo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O Cinema frente ao avan\u00e7o da Covid-19 no mundo - Centro de Cr\u00edtica Da M\u00eddia\" \/>\n<meta property=\"og:description\" content=\"Por Thayrone Soares. A pandemia do novo coronav\u00edrus est\u00e1 afetando o mundo todo e a ind\u00fastria cinematogr\u00e1fica \u00e9 um dos setores atingidos. O rombo sofrido \u00e9 estimado em R$ 5 bilh\u00f5es at\u00e9 o momento. Todas as produ\u00e7\u00f5es foram paralisadas, obedecendo \u00e0s regras da OMS, que incluem a n\u00e3o aglomera\u00e7\u00e3o e o isolamento social obrigat\u00f3rios. 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