{"id":1865,"date":"2018-11-05T11:14:31","date_gmt":"2018-11-05T13:14:31","guid":{"rendered":"http:\/\/www1.fca.pucminas.br\/ccm\/?p=1865"},"modified":"2018-11-05T11:29:06","modified_gmt":"2018-11-05T13:29:06","slug":"a-gestao-de-coerencia-das-marcas","status":"publish","type":"post","link":"https:\/\/blogfca.pucminas.br\/ccm\/a-gestao-de-coerencia-das-marcas\/","title":{"rendered":"A gest\u00e3o de coer\u00eancia das marcas"},"content":{"rendered":"<p style=\"text-align: justify;\">A professora Clotilde Perez \u00e9 s\u00f3cio-fundadora da Casa Semio. Convidada do II Semin\u00e1rio de Cr\u00edtica da M\u00eddia, falou sobre como as empresas publicit\u00e1rias hoje precisam passar por uma adapta\u00e7\u00e3o para se adequarem ao modo como o p\u00fablico reage ao posicionamento das marcas. Neste v\u00eddeo, ela tamb\u00e9m conversa sobre pol\u00eamicas envolvendo empresas e curadoria cultural, e deixa claro: &#8220;as marcas n\u00e3o podem ter uma gest\u00e3o de circunst\u00e2ncia, uma gest\u00e3o de moda, elas t\u00eam que ter uma gest\u00e3o de coer\u00eancia&#8221;.<\/p>\n<p><iframe loading=\"lazy\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/jTn6eE8JTbA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A professora Clotilde Perez \u00e9 s\u00f3cio-fundadora da Casa Semio. Convidada do II Semin\u00e1rio de Cr\u00edtica da M\u00eddia, falou sobre como as empresas publicit\u00e1rias hoje precisam passar por uma adapta\u00e7\u00e3o para se adequarem ao modo como o p\u00fablico reage ao posicionamento das marcas. Neste v\u00eddeo, ela tamb\u00e9m conversa sobre pol\u00eamicas envolvendo empresas e curadoria cultural, e&hellip;<\/p>\n","protected":false},"author":16,"featured_media":1867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrevistas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A gest\u00e3o de coer\u00eancia das marcas - Centro de Cr\u00edtica Da M\u00eddia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogfca.pucminas.br\/ccm\/a-gestao-de-coerencia-das-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A gest\u00e3o de coer\u00eancia das marcas - Centro de Cr\u00edtica Da M\u00eddia\" \/>\n<meta property=\"og:description\" content=\"A professora Clotilde Perez \u00e9 s\u00f3cio-fundadora da Casa Semio. 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